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Meet Aaron R. Tucker of ARTworks in Los Feliz

Today we’d like to introduce you to Aaron R. Tucker.

Aaron, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Looking back, I can honestly say that I’ve been doing this all my life. For as long as I can remember, I’ve been excited by personal style. I’d observe the way strangers dressed and create personalities for them based on their style. I was a pretty eccentric kid and thankfully was encouraged to be so by my family (despite how annoying my meticulousness may have been at times). My grandmother especially loved that I was so interested in clothes/fashion and found great joy in shopping with/for me. I always reference a time my aunt took me shopping for my 14th birthday and made the mention of getting paid to shop/writing off my clothing purchases. Naturally, at that age, her words went over my head. Most significantly around this time, I began to move around a lot more. Interacting with different people in different parts of my city. I’d meet dudes that liked my style, that would ask me to pick up pieces for them when I shopped for myself. Without mentioning their entrepreneurial endeavors, I was now spending the type of money on clothes I’d always wanted to, and getting paid to do so. This carried over into college, where I’d take shopping trips for my peers. I also began making/selling clothes and styling our college fashion shows.

The turning point was when I began an internship in NYC, that would lead to the beginning of my professional career. My first summer interning was split between an entertainment Publicist and the Marketing department of a major record label. Here I was surrounded by the tastemakers that helped mold some of my favorite artists, and these were the same people encouraging me to pursue a career in styling. I always thought I was fly, but it was my personal style. I never dressed for other people or really cared what people thought about how I dressed. However, having these people do all but hold my hand onto my first photo set was a huge affirmation that I should seriously consider styling. The first shoot I was on, I met the stylist that I would go on to assist for the next four years.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It is great to pursue your passion. I can’t think of anything more rewarding, but at the end of the day, it requires so much of you. That’s what makes doing so so difficult. Still to this day, I can’t say that the word easy is synonymous to my career. My work specifically is time consuming and labor intensive. There are no short cuts and extreme sedulousness is required in order to excel. Thank God I’ve found success in my field, but it’s absolutely a labor of love.

When I first started, I was spending more money to work than I was actually making. I had to intern and work my way up. There was no social media to come up off of. You had to put in the work and actually learn the game to be taken seriously and given lucrative opportunities. Not only was I spending money, I spent time traveling back n forth to NYC from DC, finagling my way out of my 9-5, to work in my passion. Even once I started really working, there was very little security. Jobs were canceled, budgets didn’t make sense, and opportunities were limited. It took years to get to a position of “comfort”.

We’d love to hear more about your business.
ARTworks is a Creative Consulting firm specializing in Personal Styling, Costume Design, and overall Creative Direction. Our work spans fashion, music, film/television, and e-commerce. We’re most proud of the relationships we’ve built and maintained over the years. These relationships are formed and strengthened by the core values of our business, which are what set us apart from others. Our focus is always individuality and highlighting the unique traits of our clients. We are impassioned by creating the most beautiful, authentic visual representations of our clients and their brands.

What were you like growing up?
Growing up, I was very cerebral and imaginative. My first loves were music and food. I loved making music, dancing, and cooking. I was a quiet kid…Intently observant. Although innately quiet, I was also extremely outspoken. I had a strong sense of self and a confidence that was frequently mistaken for arrogance. From an early age, I was big on respect, honor, and fairness. I was always mature for my age, and in turn grew up pretty fast (this was the result of both internal and external factors). I loved being active and was happiest when creating. Art, all maths, science, and technology were my favorite courses in school. I was most inspired by nature, travel, culture, the arts as a whole, and passionate individuals. I appreciated imperfections and always sought out uniqueness.

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Image Credit:
1. Luke Fontana (Will/Grace cast), 2. Sasha Samsonova (Gallant album cover), 3. Keith Major (Iman), 4. Mark J. Davis (model on basketball court), 5. Toni Smailagic (Isha Blaaker on rocks), 6. Anne Nicolajsen (model w/ yellow brows), 7. Gregory Prescott (model in blue bomber jacket), 8. Erika Hokanson (model in white dress), 9. Jabari Jacobs (Efraim Leo in red jacket)

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