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Meet Josh Boyd of The 12

Today we’d like to introduce you to Josh Boyd.

Transforming the way health and fitness is approached, Josh Boyd is an established, fitness industry innovator. After experiencing his own life changing transformation, when he embarked on his very first 12 Week Fitness Challenge dropping from 28.7% body fat and 192 pounds to 3.2% body fat and 152 pounds in a mere 12 weeks, Josh set out on a quest to help men and women in all shapes and sizes get healthy. In 2013, Josh Co-Founded The 12 and opened their flagship location in Irvine, California. This monumental decision allowed Josh and his team of seasoned professionals to bring their results-driven training and nutrition to the masses.

Seeking to create sustainable change, Josh developed a dynamic training and nutritional coaching platform that effectively triggers weight loss, while providing men and women with the education and tools they need to maintain their revitalized, healthy lifestyle.

Carefully cultivating an inspired team, fueled by passion and the desire to serve, Josh’s discerning work ethic has proved to be a key component in the continued evolution of the brand. No stranger to hard work, Josh’s entrepreneurial spirit has been a guiding light is his dedicated pursuit of health.

Committed to giving back and supporting the community, Josh and his team regularly host and participate in networking, philanthropic, and public service opportunities.

Through his innate ability to connect and engage with people from all walks of life, Josh has been a source of inspiration for many. Choosing to share his personal story through public speaking engagements, Josh finds joy in being able to inspire others to take control of their journey and live their best life possible.

Igniting a tidal wave of change, Josh hopes to bring the results-driven training and nutrition programs of The 12 to men and women across the US.

“Change happens when the pain of staying the same is greater than the pain of change….”–Josh Boyd, CEO and CO-Founder of The 12


Missouri State University, B.A. in Psychology, Minor in Business Administration
ISSA Certified Trainer
ISSA Sports Nutrition
ISSA Fitness Nutrition
Precision Nutrition Certified – PN Level 1 and 2 Certified
Evolution Nutrition Certified
Integrative Nutrition Certified (IIN Certified)
NASM Fitness Nutrition Specialist (FNS)

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are always challenges in scaling a business. You are constantly refining your business model, being more selective on who you hire and more discerning about the level of care and service you provide. As a brand, we feel fortunate to have grown year after year with incredible talent and an amazing community!

So, as you know, we’re impressed with The 12 – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The 12 offers dynamic group training classes and highly personalized nutrition coaching for sustainable healthy living. Combining the latest innovations in the fitness industry with scientifically designed, circuit-style, high intensity interval workouts developed for maximum caloric burn in under 60 minutes, members of The 12 discover unparalleled results. Fueled by their community-centric philosophy, The 12’s signature group training classes are available at each of their distinctive locations in Irvine, Costa Mesa and Huntington Beach.

So, what’s next? Any big plans?
As a brand, The 12 just opened its third location in Huntington Beach. We are looking to add more Corporate locations and are soon going to be launching our Franchise Division. We look forward to making The 12 a house hold name, nationwide.

Contact Info:

  • Address:  140 E. 17th St., Ste B
    Costa Mesa, CA 92627
  • Website:
  • Email:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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