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Inspiring Conversations with Markesha Yarbrough of Create Hope

Today we’d like to introduce you to Markesha Yarbrough.

Hi Markesha, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I graduated William Penn University with a degree in Communications with an emphasis in Public Relations. I was the girl in college that had fun and had a social life, but also knew I was there to better my future. So in the classroom, I was serious. I was invested in learning how to take my career to the next level. I had no problem getting a job after college. I started interviewing in my last semester and landed my first job as a Marketing Coordinator four months after graduating. I was happy but knew I wanted more. More money and bigger opportunities, so I started applying for more jobs and landed what I thought was my dream job. Great salary, amazing office, small marketing team, but huge opportunities. I was the youngest in my department but held my own. I loved everything about it but also found myself overworked, unappreciated, and stressed. I started realizing how bad my mental health had got and immediately knew this was not okay. I knew how good I was and thought maybe I could do my same job but for myself. So that’s what I did, I started my own business call Create Hope. I was confident in myself and knew I could make it happen. I did research for weeks, figured out a game plan, and started. I had no startup money, just ideas and the drive to make it happen no matter what. I never looked for validation or motivation from anyone. I knew the goal, I’ve always been disciplined and determined, so I put everything I had into myself and created my own opportunities. People knew I worked in marketing and design and would ask me for advice already so I turned myself into a BRAND and positioned myself as the “expert” on social media by educating, entertaining, and providing value to my audience, and that’s how I became Markesha Sharee the Marketing Specialist and Business Development Coach. My mission is to help entrepreneurs build confidence in themselves in order to scale their business on Instagram, even if they are in the beginning stage of their entrepreneurial journey.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Honestly, becoming an entrepreneur has been one of the hardest things I’ve ever done. Everyday I find myself facing a new problem that needs to be solved. One of the biggest struggles I’ve had was generating consistent income. I would have one good month maybe even two, then the next month sales would be down. My problem was I didn’t have a system. I had no concrete plan that would help me generate more income each month. This would cause me to doubt myself and my abilities. I had to realize the problem was me, I wasn’t doing enough planning or preparing. In order to be successful in business, you have to be strategic, you have to plan every move of your business and be intentional, and thats what I lacked. So no, I haven’t had a smooth road, but thats what makes my journey even more enjoyable. Because all of my struggles have been incredible lessons that have helped me scale my business.

Thanks – so what else should our readers know about Create Hope?
Create Hope is a Design Agency whose mission is to help female entrepreneurs craft polished and profitable brands through design and strategy. Helping you look like the expert, so you can operate your business with full confidence to attract the type of clients you deserve.​ Create Hope is a passionate company that ensures all of our client’s voices are heard through action, influence, and engagement. We specialize in brand design, which means we create logos, websites, product design +plus more to ensure that our client’s businesses or brands are being displayed properly to the public. What sets Create Hope apart from others is that we operate our business on providing education to clients. We don’t take any projects without having an onboarding call. We like to get to know our clients, hear their ideas, insights, and educate them on the best solutions. We focus on creating profitable brands, and with that comes educating our clients on what’s best for them and their ideal clients. It’s not always about what the clients wants, it’s about the customer and thats what we get our clients to realize. We create branding materials thats going to help you convert your ideal client to a paying customer through branding. Create Hope is most proud about the clients we represent. We have seen our clients elevate to new levels in such a short amount of time. Our clients trust us and listen to the insight we provide to them. We have seen our clients reach goals in a short amount of time and we take pride in that. We don’t just create designs; we create brands through strategy and design so that our clients see results. I want everyone to know that just because you are in the beginning stages of your business and don’t have a big budget, it’s still important to focus on your branding. Your image is everything in business, and here at Create Hope we specialize in helping small businesses and startups look like professionals.

Pricing:

  • Getting Started Package Brand identity + Collateral Design [Investment: Two payments of $250]
  • Fully Loaded Package Brand identity + Website + Collateral Design [Investment: Two payments of $750]

Contact Info:


Image Credits

Markesha Sharee

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