TETIANA KRUSIR of NORTH HOLLYWOOD on Life, Lessons & Legacy

We’re looking forward to introducing you to TETIANA KRUSIR. Check out our conversation below.

TETIANA, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: Have you stood up for someone when it cost you something?
Yes. One of the most defining moments in my life was when I stood up not just for someone else — but for myself.
It cost me comfort, stability, and even some relationships, but it gave me back something much more valuable: my voice.
When I moved to the United States, I faced a situation where I had to protect my own boundaries. It wasn’t easy — especially in a new country, without support, without a network, and while rebuilding my life from scratch.
But I realized something important:
if you don’t stand up for yourself and for the people you care about, then your silence becomes the permission for others to cross your boundaries.
Standing up cost me peace for a moment, but it gave me long-term clarity, strength, and self-respect.
And that choice shaped who I am today — someone who isn’t afraid to rebuild, start over, or take responsibility for her own life.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Tatiana, and I’m an entrepreneur and creative director with a background in floristry, event design, and visual branding. I built and led Make My Day Flowers in Los Angeles, but I am no longer the owner of the brand. Today, I’m focused on developing new projects that combine creativity, technology, and strong visual storytelling.
I’m passionate about creating concepts, experiences, and aesthetics that inspire people and help brands stand out. Right now, I’m working on expanding my international event-planning direction and exploring innovative AI-driven creative tools. I’m in a period of transformation and growth, and I’m excited to share more about my upcoming projects in the near future.

Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
The person who taught me the most about work was my grandfather. He spent his entire life at a large enterprise in Ukraine, where he once held a senior leadership position in the supply department. Even now, at his age, he continues working there as a mid-level manager — not because he has to, but because he genuinely loves what he does.
Watching him taught me something fundamental:
work is not just about titles — it’s about character.
He showed me what responsibility looks like, what loyalty to your craft means, and how dignity and discipline can carry you through any challenge.
From him, I learned that real leadership is built not on loud words but on consistency, respect, and the ability to stay dedicated, even when life changes your role or circumstances. His example shaped my own work ethic and my belief that no matter where you are — starting over, building something new, or reinventing yourself — the inner foundation you carry matters the most.

If you could say one kind thing to your younger self, what would it be?
I would tell her:
“You are not wrong. You are not too much. And you are not alone — even when it feels like you are.”
I would remind her that the sensitivity she tried to hide would one day become her intuition.
That the strength she searched for outside was already inside her.
That the moments that felt like endings were actually the beginning of a very different life — one she couldn’t yet imagine.
I would tell her that she will learn to choose herself, even when it’s painful.
She will learn to stand up for her worth, even when others don’t see it.
And she will learn that the future is not something that happens to her — it’s something she builds with her own hands.
Most of all, I would tell her:
“Keep going. Your life becomes bigger, softer, stronger, and more beautiful than anything you’re afraid of right now.”

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
I would say the public version of me is real — but it’s not the whole story.
It’s the part of me that’s grounded, driven, creative, and ready to show up for the world. But like anyone, I also have quieter layers that don’t always fit into a short introduction or a curated moment.
In private, I’m softer, more reflective, and more vulnerable than most people might imagine. I think deeply, I feel deeply, and I take my life choices seriously. But when I step into the public space, I show the version of myself that is focused on growth, on building something meaningful, and on standing in my own power.
Both versions are me — just seen from different angles.
The public version is who I’m becoming.
The private version is the foundation that makes it possible.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
One thing I understand deeply is that every chapter of life has an expiration date — and resisting that truth only makes the transition harder. People often try to keep things the way they were: jobs, relationships, identities, routines, even versions of themselves that no longer fit. But growth demands that we let certain parts of our lives die, so new ones can be born.
I’ve learned that endings are not failures.
They are signals.
They are invitations.
They are the universe creating space for something better aligned.
Most people fear change because it feels like losing control.
But I’ve discovered that letting go — even when it feels uncomfortable or unfair — is the fastest way to reconnect with your true direction.
Understanding this has shaped the way I make decisions, rebuild after setbacks, and choose what deserves my energy. It helps me move through life with more clarity, less attachment, and a deeper trust in what’s coming next.

Contact Info:

• Instagram: @tatiana_krus