Veronique Munro shared their story and experiences with us recently and you can find our conversation below.
Good morning Veronique, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you being called to do now, that you may have been afraid of before?
For a long time, I felt called to speak, to stand on a stage and share the stories, lessons, and wisdom that have shaped me. But years ago, after experiencing a panic attack on stage, I told myself that maybe I was meant to work quietly behind the scenes. Recently, though, that calling has grown louder than my fear. I realize that my voice can serve others, that my journey isn’t just about what I’ve built, it’s about what I’ve learned along the way. So now I’m taking intentional steps to step back into that space, to rewrite the story that once silenced me. It’s not about perfection anymore; it’s about connection. And if my courage helps even one person find theirs, then every shaky moment will have been worth it.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Veronique Munro, founder and CEO of Infinity Sun, a luxury sunless tanning brand that merges beauty, science, and technology to create what I call ‘liquid confidence.’ My journey began over two decades ago in a tiny apartment lab, blending ingredients and big dreams, long before clean beauty became a movement. What makes Infinity Sun unique is that it’s not just about a tan, it’s about transformation. We combine advanced skincare, sunless innovation, and sustainable design to help people feel radiant in their own skin.
In addition to Infinity Sun, I’m the founder of Sunless Labs & Co., a contract manufacturing company where we bring other beauty founders’ visions to life, developing custom formulations, packaging, and private-label products with the same level of care and scientific precision that built my own brand. It’s deeply fulfilling to help entrepreneurs scale their dreams from concept to creation.
I also founded Sprays for Strays, a nonprofit inspired by my beloved dog and co-founder, Snoopy. Being my first dog, he taught me about the healing nature of unconditional love so now I am on a mission to support animal rescue organizations to help bring more dogs and humans together and to find loving forever homes for as many dogs as possible.
I’m also the host of Glow-Up Boss, a podcast and education platform that’s like business school for women in the beauty industry. Right now, I’m stepping into a new chapter, embracing public speaking and sharing my story more openly to empower others.
Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
As a child, I was nicknamed ‘Casper’ because of my fair skin. At the time, it made me feel different, like something about me needed to be fixed. I carried that feeling for years, believing that standing out in that way somehow made me less than others. What I’ve come to realize is that the very thing that once made me feel small became the inspiration for one of the most transformative chapters of my life. That pain became my purpose. It led me to create Infinity Sun, a brand that celebrates every shade of beauty and helps people feel confident in their own skin. Through the art and science of sunless tanning, I’ve built not only a business that helps people glow on the outside, but one that empowers women to build independence, confidence, and meaningful lives for themselves and their families. What I once thought made me different is now the very thing that connects me to others.
What did suffering teach you that success never could?
Suffering taught me things that success never could. I grew up in a male-dominated culture, without a mother, dyslexic, and what I often called the ‘white sheep’ of the family. That combination presented a lot of challenges, some were external and very real, and others were the quiet battles happening inside me. When you grow up feeling unseen or misunderstood, you learn to push through pain in ways that shape you from the inside out. I had to learn not just hard skills, like how to build, create, and lead, while trying to learn coping skills, like how to self-regulate, how to trust myself when no one else did, how to turn rejection into redirection. Those lessons gave me a kind of strength that success alone could never teach. Suffering builds depth, empathy, and perspective and teaches you how to see the world beyond yourself. And for me, that became the foundation not only for my businesses, but for the way I serve others. I can tell you with absolute confidence that once you’ve navigated your own darkness, you become someone who can help light the way for others.
Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
My closest friends would say that what matters most to me is spending time with my rescue dogs, healing them through love. There’s something incredibly grounding about earning the trust of an animal who’s known pain or fear. It reminds me daily that love, patience, and consistency can heal almost anything. My dogs have taught me as much about compassion and resilience as any life experience ever could.
Okay, so before we go, let’s tackle one more area. Have you ever gotten what you wanted, and found it did not satisfy you?
Yes. For a long time, I believed that success would finally make me feel worthy, that once my company was thriving, once I could buy my own home, the clothes, the car, the jewelry, I’d finally feel like I had ‘made it.’ But when I got there, instead of feeling fulfilled, I felt lonelier and more isolated than ever. I realized that success without inner healing isn’t peace, it’s just noise dressed up as achievement. I had to face my own trauma, learn how to attach in healthy ways, and open myself to real connection. That process taught me that true fulfillment doesn’t come from what you build, but from who you become in the process. Ironically, as an entrepreneur, that work is probably the most important work if you really want to take your business as far as you can grow it.
Contact Info:
- Website: https://infinitysun.com
- Instagram: @veroniquemunro
- Linkedin: https://www.linkedin.com/in/veroniquemunro/
- Youtube: https://www.youtube.com/@Glow-UpBossPod
- Other: https://podcasts.apple.com/us/podcast/glow-up-boss/id1781054690
Image Credits
Katie Levine photographer
Kristina Styles Makeup Artist
