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Story & Lesson Highlights with Brittany Walda of Wildomar, ca

We’re looking forward to introducing you to Brittany Walda. Check out our conversation below.

Brittany, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What’s the most surprising thing you’ve learned about your customers?
I’m not sure if it’s surprising really but I do find it interesting that no matter where they come from, their age, race, financial background, etc. Everyone is really fighting the same battle of trying to show up. At the core, people just want to be seen and heard. These are the most basic human wants. That need doesn’t change, even though the ways people go about it can look completely different. What I find so fascinating is the variety of paths people take to try to get there. Whether it’s through selfcare, career, family, or personal growth, being angry, being small, being loud, being a wallflower… on the surface, their lives might look worlds apart, but when you peel it back, there’s this shared human desire to feel worthy and cared for. For me, that’s both surprising and interesting and it reminds me that my work isn’t just about skin care, it’s about meeting people where they are on their journey and creating a space where they feel safe and allowed to put down the shield of safety and just be.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Brittany, and I’ve been part of the beauty industry for over 20 years, starting in beauty retail at 16 and eventually becoming a licensed Esthetician, Makeup Artist and Body Art Practitioner. Over the years I’ve invested deeply in my education through countless trainings, certifications, and advanced studies, earning recognition with awards and publication mentions. But what I’m most proud of is building Beauty By Bee, a place that’s more than a treatment, it’s a space of connection, healing, and selfcare.

What makes Beauty By Bee unique is the philosophy behind it. I believe selfcare goes far beyond a facial or treatment, it’s about helping people feel seen, heard, and supported in ways that allow them to truly nurture themselves. My work is as much about the soul as it is about the skin. As a business owner, practitioner, and working mom, I’ve lived the same challenges my clients face, and that empathy drives everything I do.

Right now, my focus is on continuing to expand what selfcare is and how to execute it for myself and be able to bring that to others. Beauty By Bee stands for a place where education, skill, and compassion meet. Where clients are encouraged to prioritize their wellbeing, where beauty becomes a reflection of balance and selfworth. That’s the story I carry into my brand, and it’s what makes me most excited about the journey ahead.

Amazing, so let’s take a moment to go back in time. Who saw you clearly before you could see yourself?
The person who saw me clearly before I could see myself is my husband, Dave. He has always been strong, constant and steady, which is something I didn’t grow up knowing how to recognize or expect. Even in moments when I felt broken, unworthy, or unsure of my path, he gave me so much unwavering support. He consistently reminds me that I am so capable of whatever I put my mind to.

When we first opened Beauty By Bee, I was hesitant. I thought starting a full salon was crazy and too much. Dave was the one who said, ” You can do this. We’ve got this.” Boy did he meant it. He backed me every step of the way, through the highs and especially the lows. In the moments when I wanted to give up, he reminded me of my strengths, listed the reasons I could succeed, and helped me see possibilities I couldn’t see for myself. Looking back, his belief in me was a turning point. It gave me the courage to keep going and to build something I’m so proud of today not only in my business but in my family and myself.

When did you stop hiding your pain and start using it as power?
I think the turning point for me was during COVID. Like many people, my world was turned upside down, and it forced me into a real look in the mirror moment. I realized I had been carrying so much shame, guilt, grief…and I couldn’t keep stuffing all of that down, no matter hope good at it I thought I was. Choosing to face it was insanely overwhelming and certainly not easy but Im learning that allowing yourself to feel doesn’t make you weak. It makes you powerful, because it takes courage to sit with pain instead of running from it.

Years of questioning my worth and whether I was even lovable. What I came to realize through that process was how much of me was still a hurt little girl. So much of my work now has been about going back to her and healing her from the root so I could step forward as a powerful, whole human.

Now, as a mom and a business owner, I carry that lesson into how I show up for others. For my kids, I want to be the steady, safe presence I wish I’d had growing up. For my clients, I want to create a space where it’s okay not to be okay, where they feel seen and supported in their own healing. The challenge is walking that fine line of relearning and unlearning so much while still trying to be present in my own life. In that, there is so much fear. The fear of failing, not being good enough, not doing it right…but I’ve realized that showing up, even imperfectly, is what really matters. Every time I lean into that discomfort, I grow stronger, more compassionate, and more able to turn pain into power not just for myself, but for the people who need me too.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What would your closest friends say really matters to you?
I think my closest friends would say that what really matters to me is connection. Truly seeing and valuing people for who they are. They’d probably tell you I care deeply about showing up for the people I love, whether that’s my family or my clients. Relationships and authenticity mean everything to me, and I try to live in a way that reflects that.

They’d also say that growth matters to me. I’m always striving to learn, heal, and evolve. Not just for myself but so I can show up better for others. At the end of the day, what’s most important to me is creating spaces where people feel safe, supported, and reminded of their own worth.

Okay, so let’s keep going with one more question that means a lot to us: Have you ever gotten what you wanted, and found it did not satisfy you?
I once thought I wanted the hustle of a crazy busy full service salon, the constant go, go, go, being on 24/7. And for years, I had it and it served but there was darkness brewing below. Back to COVID, being forced to close, it forced something much bigger than I could’ve ever realized in the moment. It forced me to stop and really look at what that lifestyle was doing to me. It was affecting who I was as a partner, who I was as a mom, and even my physical health. I realized that even though I thought it was what I wanted, I was miserable living that way.

And to be clear, that wasn’t because of my clients or anyone else, it was me. It was my own self sabotage, chasing after worth and trying to prove something to people who, at the end of the day, didn’t define my value. I was chasing the aesthetic of what I thought joy looked like rather than what actually brought me joy. That experience taught me that success isn’t about appearances or being the busiest in the room. It’s about alignment, balance, and creating a life that feel genuinely fulfilling.

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