Alex Petrakos shared their story and experiences with us recently and you can find our conversation below.
Alex, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business?
I think the role of the architect in architecture is often misunderstood. That we just draw a drawing set and hand the plans off and say “see ya later.” In reality, we manage the entire process from helping the client sometimes select the project site, through the design process, through permitting, through negotiating with contractors and helping coordinate construction. That means our clients aren’t left to navigate all the complex processes or deal with unexpected issues alone. We see ourselves as partners who carry the project from start to finish, ensuring the vision gets built as we planned with the client.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Alex, an architectural designer and founder of Allied Projects, a design practice in Long Beach, CA. We specialize in high-end residential and commercial work. Since starting Allied Projects in 2018 we have branched into interior design, furniture design, and product design. In 2024 we started Allied Goods which is a home and lifestyle brand that grew out of Allied Projects. It really helps our design company emphasize our design philosophy, accessibly, into everyday life. This year we have expanded Allied Projects to other states such as Bend, OR and Chicago, IL as our project outreach has grown. Right now we are working on some really great retail stores in LA and NYC, as well as residential projects throughout the LA and OC areas. With the terrible fires in LA earlier this year, we are fortunate to be able to help families re-build and get their homes back together.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What’s a moment that really shaped how you see the world?
Becoming a father to my wonderful kids has really shifted how I see the world. It made me have a stronger sense of discipline and focus, because my time has to be purposeful. Having a full family has made me more aware of the role that space plays in our lives. I view a home design not just as an aesthetic element, but as a framework for how we connect, grow, create memories and raise our children. I continue to aim to be more intentional with work-life balance, and while at work, I focus on designing homes that support balance, comfort, and togetherness.
Was there ever a time you almost gave up?
Every week.
There were definitely moments early on when I thought giving up would be easier. Opening a business, surviving it through the pandemic, growing it with no staff, then small staff, etc. Every day brings overwhelm dealing with client demands, tight timelines and realities of keeping everything afloat. But what keeps me going is remembering why I started in the first place and seeing my kids now. Every moment of wanting to give up is a learning lesson and a challenge to pivot or re-structure. I have learned that failures are okay, because I have learned from each failure, and I know I will continue to make errors. I am happy to see where it has gotten me personally and professionally today.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a belief or project you’re committed to, no matter how long it takes?
I believe in building things the right way, not just the fast way. Whether it’s a company or a project, or even myself, taking the time to create something lasting and meaningful will always be worth it. Even if it takes longer, I’d rather grow with integrity than cut corners for quick wins.
Okay, so before we go, let’s tackle one more area. What will you regret not doing?
I’d really regret no learning to say “no” when it matters. For a long time, I felt like I had to take on every opportunity, every client, every ask. But the truth is, saying “yes” to everything often means saying no to your own priorities, family and health. I don’t want to look back and feel like I gave too much of myself away in the wrong places. Learning to say “no” is what creates space for things that really count.
Contact Info:
- Website: https://www.alliedprojectsinc.com
- Instagram: https://www.instagram.com/alliedprojects/
