Story & Lesson Highlights with Alberto Accettulli of Beverly Hills

We recently had the chance to connect with Alberto Accettulli and have shared our conversation below.

Alberto, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: Would YOU hire you? Why or why not?
Yeah! because I know how to make things happen even in chaos. I genuinely love what I do — the people, the energy on set, the little details that make a shot work. I’m always on a mission to make things better, to leave something good behind. I’m certainly not perfect, but I care a lot, and that usually makes the difference.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a commercial director who somehow turned an obsession for cars, cameras, and controlled chaos into a real job. I spend most of my time on set, chasing light, sound, and occasionally my own crew. My work lives mostly in the automotive world, where everything has to be perfectly timed and visually sharp — but I still believe the best shots happen when something unexpected sneaks in. That’s where the energy comes from. I love mixing cinematic storytelling with a touch of reality — the moment when things stop feeling staged and start feeling alive.

Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
I read a lot about business and the people who managed to turn passion into work. I’m in advertising — pretty far from the titans of finance or tech — but reading about guys like Warren Buffett, Carl Icahn, Mark Zuckerberg, and Elon Musk taught me a lot about discipline, vision, and how to stay excited after years in the game. I don’t relate to their billions, obviously, but I respect how they built something from an idea and never lost momentum.
On a more practical level, everything I know about camera movement, editing rhythm, and flow came from watching hundreds of skate and BMX videos when I was younger. That, and MTV Jackass, to be honest — that was my real film school.

When did you last change your mind about something important?
I changed my mind about AI films. At first, I honestly thought it was a joke — a gimmick that would disappear in a few months. Then I started to realize the opportunity, especially for clients. Soon they’ll be able to produce what used to be multimillion-dollar films with the budget of an independent short. It might take a little time, but I’m sure we’ll get there. So instead of fighting it, I decided to embrace it. I’m actually launching a boutique AI studio next year — something I never imagined doing. What started as a silly idea turned into a real business opportunity… and, surprisingly, something I’m genuinely excited to work on.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes, pretty much. I used to fall into the Instagram trap of showing only the “best” parts of life — perfect shots, perfect moments, perfect everything. Then I got bored of it. I realized there’s a lot more humor and honesty in showing the other side — the chaos, the missed flights, the weird hotel rooms, the behind-the-scenes stuff that never goes as planned. I think people connect more with that. Nobody wants another highlight reel; they want to see someone who’s doing their best and laughing through it.

Okay, so let’s keep going with one more question that means a lot to us: When do you feel most at peace?
It might sound a bit cocky, but I actually feel most at peace when I’m on a mission. When things get too calm — vacation, downtime, doing nothing — I get restless. I need to know there’s a flight coming up, a plan, a project, another plan, another project. I can’t usually stay in the same place for more than two weeks; if it happens, I end up jumping on a plane just for a change of scenery. Not to “explore” or find myself — just to reset. There’s a line in Up in the Air that says, “The slower you move, the faster you die.” The moral behind it isn’t exactly noble, but I kind of get it. I like the movement — the airports, the cheap food at the lounge, even the airplane coffee. There’s something peaceful about knowing you’re in transit, heading somewhere new.

Contact Info:

• Website: https://albertoaccettulli.com
• Instagram: albertoaccettulli
• Linkedin: Alberto Accettulli
• Other: https://vimeo.com/albertoaccettulli

Image Credits
mine. I do have the rights of each pic.