Today we’d like to introduce you to Vela Wang.
Hi Vela, we’d love for you to start by introducing yourself.
I’ve always been drawn to beauty, structure, and meaning, the kind that lives in typography, color, and balance. Since I was little, I’ve been obsessed with how visual design can shape how people feel, even before they realize it.
I studied Film and Graphic Design at Loyola Marymount University, which allowed me to explore both storytelling and visual language. That dual background shaped how I approach design today — as a blend of emotion, clarity, and strategy.
Over the past eight years, I’ve worked across brand identity, digital design, and UI/UX, collaborating with a wide range of clients and industries. My work focuses on building thoughtful, visually elevated experiences that connect creativity with purpose.
I also serve as the Studio Tour Chair for AIGA Los Angeles, the largest professional association for design in the U.S., where I help foster connection and inspiration within the creative community.
At the heart of everything I do is curiosity, the constant pursuit of understanding how design influences perception, and how beauty can quietly drive impact.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like most creative journeys, it definitely hasn’t been a smooth road, but that’s also what makes it meaningful. The biggest challenge for me early on was learning how to balance creativity with clarity. Design isn’t just about making things look beautiful; it’s about solving problems and communicating emotion through structure. That took years of practice, feedback, and a lot of trial and error.
Another struggle was confidence, trusting my taste and vision enough to stand by my ideas, especially in the beginning when imposter syndrome was loud. Over time, I realized that what makes a designer truly grow isn’t just skill, but the ability to listen, adapt, and keep showing up.
Working in design also means constant change, new tools, new technology, shifting aesthetics, so I’ve had to evolve constantly while staying grounded in timeless principles of good design. It’s a journey that keeps me both humble and inspired.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a graphic and brand designer, as well as a web and UI/UX designer. My work lives at the intersection of strategy and aesthetics, I care deeply about how design not only looks but feels and functions.
Over the years, I’ve specialized in building cohesive brand identities and digital experiences for clients across wellness, lifestyle, and technology. My focus is always on clarity, emotion, and timelessness, creating visuals that tell a story rather than chase a trend.
What I’m most proud of is the range of work I’ve been able to do, from branding and packaging to full website systems, and how each project reflects a thoughtful, human approach to design. I love translating abstract ideas into something visual, elegant, and memorable.
What sets me apart is probably my sensitivity to both detail and feeling. I approach every project like building a world, every color, font, and layout decision is intentional and connected to a larger narrative. My background in film also shaped the way I think about rhythm, atmosphere, and emotion in design, which I think gives my work a cinematic touch that people can feel, even if they can’t quite name it.
Do you any memories from childhood that you can share with us?
My favorite childhood memories are from traveling around China with my parents. We would visit different cities and small towns, exploring temples, old streets, and historical landmarks. I was always fascinated by the local art, colors, and architecture, how every region had its own aesthetic language and story. Those trips taught me to appreciate beauty in culture and detail, and I think that’s where my love for design really began.
Contact Info:
- Website: https://www.butterandbagel.com/
- Instagram: https://www.instagram.com/vela.yilin.design/
Image Credits
Morgan Lieberman
