Rising Stars: Meet Serafina Yu

Today we’d like to introduce you to Serafina Yu.

Hi Serafina, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers. 
I am a product designer dedicated to building trust with users through user-centric experiences. 

My journey into design was nurtured primarily by the support of my architect parents. As a kid, I was drawn to graceful forms and surfaces, sketching away in my trusty notebooks wherever inspiration struck. Yet, it wasn’t merely about drawing; it was about unraveling the mysteries of beauty and intention woven into each line. 

In 2019, I embarked on formal education, pursuing my B.S. degree in Interaction Design at ArtCenter College of Design. Here, I delved into the intricacies of design thinking, learning to empathize with users and solve their problems through thoughtful experiences. However, the classroom was merely the beginning; my thirst for hands-on experience led me to internships at TCL and NetEase, where I took initiatives in supporting design projects and made strides toward making a meaningful impact. 

During my junior year, I seized the opportunity to join Rabbit Inc., a pivotal moment that propelled me toward the “aha” moment as a new graduate. Over the past two years, I’ve collaborated closely with a team of talented professionals, assuming leadership roles in various design projects. This experience ultimately led to my transition to a full-time position as a product designer within the company. 

I am deeply grateful for the robust support I received in my early career, which has enabled me to gain significant industry exposure, particularly following the successful launch of the product I was involved in at Rabbit Inc. As I reflect on my journey thus far, I am filled with appreciation for the opportunities that have come my way, and I am committed to bringing more positive influence to the industry. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The journey wasn’t entirely smooth. 

One of the main struggles I encountered was balancing my academic pursuits with gaining practical experience through internships. I still recall instances when I had to work during the daytime and complete my assignments late into the night. It demanded careful time management and dedication to excel in both areas simultaneously. Nevertheless, I learned to multitask and prioritize tasks based on their importance and urgency, and I viewed such obstacles as learning opportunities that contribute to my growth and development. 

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
Certainly! As a product designer, I specialize in creating user-centric experiences at the intersection of cutting-edge technology and innovation. My work revolves around crafting intuitive interfaces and seamless interactions that resonate with users on a deeper level. I blend aesthetic elegance with functionality and usability, creating products that not only look visually satisfactory but also enhance the lives of those who use them. 

One aspect I am particularly proud of is my dedication to continuous learning and growth. I constantly seek out new challenges and opportunities to expand my skills and knowledge, whether through elective courses I took at ArtCenter, hands-on experience I gained from internships, or collaboration with industry professionals. This commitment to personal and professional development allows me to stay ahead of the curve and adapt to ever-evolving design trends and technologies. 

What sets me apart from others is my approach to human factors when designing products. I believe in understanding the broader context in which a product exists, including understanding not just user needs but also understanding how humans behave and interact with systems, environments, and technologies. By taking a comprehensive view of the design process, I create solutions that not only meet user expectations but also inspire people to try new things. 

What do you like and dislike about the city?
What I love most about living in Pasadena is the peaceful and calm atmosphere that envelops the city. It offers a welcome respite from the hustle and bustle of urban life, allowing me to unwind and recharge amidst its serene surroundings. 

Contact Info:

• Website: serafinayu.com
• Instagram: https://www.instagram.com/serafinayu_/
• Linkedin: https://www.linkedin.com/in/serafinayu/

Image Credits
Serafina Yu