Today we’d like to introduce you to Sara Saedi.
Hi Sara, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I was born in Santa Monica, CA, to immigrant parents who came from very different backgrounds. But one thing they had in common while I was growing up was always encouraging me to try new things—whether it was tasting new foods, learning a new instrument, picking up a sport, or just exploring random hobbies. I didn’t stick with most of them, but having the freedom to experiment without the pressure to be great is a big part of why I’m the creative person I am today.
After graduating from ArtCenter College of Design in Pasadena, I pivoted from illustration to graphic design. I spent a few years working at agencies and startups, and then in 2019, I made the leap into freelancing.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I honestly don’t think there’s such a thing as a smooth road for anyone trying to make a living in a creative field. Even for me—and I’ve been lucky to have support through school and at the start of my career—it’s never been easy. There are always those inner battles with intense self-doubt, imposter syndrome, and times when there is a mental block keeping you from being inspired. Then there are the outer challenges, like finding the right clients or work that actually pays well. And now there’s this whole new challenge with AI and how much that has already impacted the creative field. It’s something everyone is going to have to face, whether they’re in a creative career or not.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I started my career as an illustrator, but after transitioning into graphic design, I’ve come to specialize in branding and packaging. Over the years, I’ve worked with a wide range of clients—from design agencies representing global brands to small businesses just starting out. Growing up with parents who ran their own small business, I developed a deep respect for people who build something from the ground up with their own creativity and determination. I don’t get to work with my local community as much as I’d like, but when I do, it’s the work I’m most proud of.
I still really enjoy illustrating! It’s always been my favorite creative outlet, and I try to use it in my work whenever I can.
Who else deserves credit in your story?
I wouldn’t be where I am today without the support of my teachers and fellow creatives—especially the women I’ve had the privilege of working with over the years. My career simply wouldn’t have been possible without the generosity of my peers and friends who shared their advice, time, and referrals with me. And then there’s the emotional support, which carried me through some difficult times—especially during long stretches of unemployment, like when the pandemic started. All I can do now is try to pay it forward—by being generous with my time and sharing what I’ve learned with the next generation.
Contact Info:
- Website: https://www.sarasaedi.com/
- Instagram: https://www.instagram.com/sarasaedi_art/
