Today we’d like to introduce you to Matt DiBara.
Hi Matt, we’d love for you to start by introducing yourself.
What defines where I am today isn’t just my own story but my family’s. I am a 4th generation contractor. My great grandfathers came from nothing before leaving Italy for the United States. The funny thing is, we never set out to be contractors. My family was able to buy some land, so they dug out a hole and lived in the basement while finishing the rest of the house.
Our neighbors saw the level of our work, and DiBara Masonry was born. When you work with your neighbors, you see these people every day, so you really have to be transparent and provide quality installations. My goal in growing and developing the family business is to expand upon the ethical and honest contracting started by my great grandfather all those years ago. I got my first taste of the business when I was nine years old. It was two weeks into my fourth-grade summer vacation, I was bouncing off the ceiling, and my poor mother wanted — needed — to get me out of the house. That’s how I ended up with my first hands-on experience in the field. My dad took me to work with him and led me over to the cement mixer. He dropped a bag of cement at my feet that had to have at least twenty pounds on me. Dad put a shovel in my hand and told me to get started.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The biggest challenge for DiBara Masonry has always been ethics over hyper growth. It’s the choice to do things the right way, even if that means doing it slower or making less money. We have a company ethos that goes, “Is this something you would do for your mother?” And if it’s not — we don’t do it. No question. The greatest challenge for me, personally, has been writing The Undercover Contractor. Packaging a construction experience that spans over 19 years and 4500 sales appointments was a really foreign concept for me. It took a lot of focus to take my expertise and make it beneficial and clear for an audience. I think you’ll find that it was worth the effort.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Even now, my family and I still stay true to my grandfather’s famous adage: Treat each customer as if they were your neighbor. At DiBara Masonry, this is something we strive to accomplish every day, with every job, and with my upcoming book “The Undercover Contractor”. The most important thing I have learned from taking over the family business was the dynamic between contractors and homeowners; I could see what was and was not working. Now, my passion is creating confident homeowners through the Confident Homeowners system which teaches homeowners how to avoid scams, save thousands of dollars, and confidently improve and invest in their homes. The Confident Homeowner System delivers not only my family’s sheer passion and experience but an unslanted, true view of both sides of the contractor-homeowner relationship. If you are a homeowner and you want the confidence to know you won’t be scammed, or waste 10’s of thousands of dollars, your the reason I wrote this book and developed this system.
If we knew you growing up, how would we have described you?
I had a lot of energy, not much different than I am now. I was very active, outgoing and enjoyed being involved and having fun. I was very interested in construction and science. Especially with my Dad in masonry and concrete, I really took interest in that at a young age. I was involved in school sports and leadership programs. For SkillsUSA, I competed and placed 2nd in the 2010 National Leadership and Skills Conference.
Contact Info:
- Website: https://www.theundercovercontractor.com/; www.dibaramasonry.com
- Instagram: @undercovercontractor
- Youtube: https://www.youtube.com/c/TheUndercoverConractor/featured
- Yelp: https://www.yelp.com/biz/dibara-masonry-los-angeles
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