Today we’d like to introduce you to Jazmin Puente.
Hi Jazmin, please kick things off for us with an introduction to yourself and your story.
Hi! I’m Jazmin Puente. I’m a Cal State Fullerton alum with a BFA, and I’ve been drawing for as long as I can remember—mostly Pokémon and animals when I was little. Art started out as a fun escape from a difficult upbringing, and over time, it became my safe space and a big part of who I am.
As I got older, my close-knit group of friends encouraged me to pursue art more seriously. That support meant everything. I ended up studying animation and totally fell in love with the creative process—coming up with ideas from scratch, collaborating with others, and building stories that actually connect with people. It’s challenging, but that’s what makes it exciting.
These days, I focus more on graphic design and visual storytelling through things like logos, photo albums, product designs, and digital content. I love finding that balance between something that looks beautiful and carries meaning.
I’m still learning, still experimenting, and working on new projects with friends—and honestly, I’m just excited to keep growing on this journey.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Artistically, the path’s had some beautiful moments. I’ve been drawing since I was little, and I always felt at home in my art classes. One of my favorite memories is joining an art program at the Bowers Museum—my mom signed me up after a teacher encouraged it. It was the first time I felt safe being me.
But at home, things were harder. My parents supported my art at first, but that changed when I wanted to pursue it seriously. I still remember telling my dad I wanted to study art in college, and he completely shut it down. Said I’d starve. Said I was wasting my life. That really stuck with me.
Home wasn’t a safe space growing up. My dad was emotionally abusive, and art became the one place where I felt in control—my way of coping and staying grounded. I’ve since been diagnosed with PTSD and epilepsy, which I believe is linked to that trauma. Therapy has helped a lot. Healing’s been slow, but it’s been worth it.
I’m still learning and unlearning every day, but that journey shapes my work. It’s why I care so deeply about making art that feels honest and human—something people can truly connect with.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a visual designer with a deep love for storytelling. Whether it’s a logo, a photo album, or product packaging, I focus on creating work that feels personal and intentional. I’ve had the chance to work across a variety of mediums—graphics, product designs, custom quinceañera and wedding albums—and what I enjoy most is how each project brings its own story and creative challenge.
One of the accomplishments I’m most proud of is my ongoing work with LatinX in Animation. Being part of a community that uplifts underrepresented voices in creative spaces has been both meaningful and motivating. It’s a reminder of how powerful support and visibility can be.
A recent highlight was collaborating with Bacardi for Hispanic Heritage Month 2024, where I designed event graphics, a drink menu, and a custom tote bag. It was such a fun and surreal moment—to see my work celebrating our culture on that kind of platform.
What sets me apart is that my work reflects who I am. Beyond design trends and technical skills, I care deeply about the emotional connection behind every piece. I don’t just design to make something look good—I design to tell a story, and I hope that always comes through.
What’s next?
Right now, I’m really excited about a few things coming up! A comic anthology I contributed to just came out—or is coming out very soon—called From Cocinas to Lucha Libre Ringsides. It’s a beautiful collection that celebrates the connection between food, sports, and Latinx identity. I got to collaborate with a bunch of amazing artists, and I even have a piece in there called “I Dislike Soccer,” which is a little doodled memory from my childhood. I’ll be speaking on a panel about it in early December, which I’m super looking forward to.
Aside from that, I’ve been working on a game project with some friends, which has been a totally new and exciting experience for me. I’ve always loved video games, so dipping my toes into that world—and trying out some UX/UI design in the process—has been a lot of fun. I’m exploring how to bring my design eye into interactive spaces, which is definitely something I want to keep pursuing.
On a more personal note, I’m saving up for a car right now. Hopefully, I’ll have one by the end of the year or early next year. I used to do a lot of vending when I was in college—selling prints and handmade goods—and having a car again would make it so much easier to get back into that. I miss being out there, connecting with people face-to-face, so I’m hoping that’s something I can return to soon.
Contact Info:
- Website: https://www.jazminpuente-design.com/
- Instagram: https://www.instagram.com/sundryjazz
- LinkedIn: https://www.linkedin.com/in/jazminpuente/
Image Credits
Quince and wedding photo pages – Skywhite Films (client) provided photos and I edited
