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Rising Stars: Meet Isaiah Frizzelle of Bi Coastal LA/NY

Today we’d like to introduce you to Isaiah Frizzelle.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Mental health has always been at the center of what I do. My degrees are in Psychology and Communications, so even when my path “shifted” — from acting to coaching, writing, and creating — I’ve always stayed in my lane. It’s always been about understanding people and helping them express and empower themselves.

I started out as an actor, chasing a dream. As I evolved, I realized what I loved most wasn’t just performing — it was connecting. Even my choice of roles became more intentional: What do I want to represent? How do I want to be represented? Acting is acting, but who are you — and what is your character — outside of the character?

That question led me deeper into self-awareness and social awareness, eventually guiding me toward becoming a mental health coach, where I could use my background in psychology to help people navigate their lives more intentionally. I know the “take care of yourself” is something we passively say as a society, but actors/artists aren’t necessarily taught to actively and practically “take care of your mental/emotional health”.

Today, I’ve built Day8, a brand that blends wellness, storytelling, and creativity through my Bird Brain Podcast, workshops, and coaching programs. I’m also an author, writing books that explore emotional growth and relationships. My work just takes different forms — whether it’s a podcast episode, a film, role, or a book — but the goal remains the same: to help people feel seen, understood, and inspired to grow.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Lol, speaking of “staying in my lane” — not at all. And honestly, I think the detours have been the most defining parts. There were years of uncertainty, burnout, and questioning if I was doing enough. Sometimes you realize that you are doing a lot to grow and progress… but you might be “doing too much” — in the wrong spaces. That goes for people, places, and things.

Hustle culture will have you out here hustling your value, peace of mind, intuition, and your opportunity to value yourself, all in the hopes that you’ll be seen, treated better, or just loved. And listen — where you are valued, you won’t be confused. That includes the relationship between you and yourself.

I’ve had to learn to build a business from scratch, manage myself as both CEO and creative, and navigate my own mental health while helping others do the same. It hasn’t been easy, but the process shaped my purpose. I don’t care how long it takes to build anything; my integrity will never be on a shaky foundation to get it.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I will always be a creative — and it shows up in everything I do. I love that. Even when it comes to sustaining my relationships as an adult, creativity plays a role. My closest connections are not proximity-based, so creativity, expansion, priority, and humility are all part of the flow.

As a creative, my work is deeply personal but designed to meet people where they are. Whether I’m producing a short film like Echoes, writing books, or recording an episode of The Bird Brain Podcast, the goal is always the same — to remind people they’re not alone.

I approach creativity like coaching — it’s about honesty and emotional resonance. Every project I touch, whether it’s a podcast, candle line, or wellness program, carries an undercurrent of storytelling and healing. I believe creativity becomes powerful when it serves others.

What was your favorite childhood memory?
One of my favorite childhood memories is a birthday when someone made me a custom book — just for me. It had my name in it, along with my siblings and cousins. I read that book so much that the binding broke. Funny enough, now I’m an author. It was simple but magical — like seeing myself as a story for the first time.

I also remember my sister and I making up a song — a classic, honestly. And of course, strawberry ice cream and milkshakes — something about that taste still feels like nostalgia. Those moments taught me early on that the smallest things can hold the most meaning… for better or worse.

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