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Rising Stars: Meet Chris White of North Hollywood

Today we’d like to introduce you to Chris White.

Hi Chris , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
After years of managing a successful family business, Mr. White established his own clientele and founded So White Carpet Cleaning LLC. Originally an extension of the White family’s esteemed carpet cleaning business, So White Carpet Cleaning was officially founded in 1995. Prior to this, the Whites operated a highly successful company that provided specialized cleaning services for Metro Link, maintaining the cleanliness of trains and seats for several years.

Under the leadership of Chris White, So White Carpet Cleaning has grown into one of Los Angeles’ top-rated carpet cleaning companies, serving both residential and commercial clients. With over 15 years of industry experience, we specialize in professional carpet and upholstery cleaning, which includes our biodegradable products making them pet and kids friendly and delivering exceptional results for homes and businesses alike.

As of 2025, So White Carpet Cleaning LLC has expanded with a dedicated office in North Hollywood, located at the corner of Vineland and Oxnard. Proudly family-owned and operated, we have built a reputation for excellence, consistently maintaining a 5-star rating on Google, Yelp, and other platforms over the years.

With a strong commitment to quality and customer satisfaction, we continue to provide top-tier carpet and upholstery cleaning services for both residential and commercial clients throughout Los Angeles.

At So White Carpet Cleaning LLC, we stand out with our professionally wrapped So White Carpet Cleaning truck, a branded office building, and a prominent billboard, ensuring our SW logo remains highly recognizable and sets us apart from the competition.

Our clients can easily reach us at 855-SO-WHITE, a Toll Free number, for top-quality services.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We see challenges in their true form—not as obstacles, but as opportunities for growth. We believe that it’s not what happens that defines us, but how we respond to it.

One of our biggest challenges came during the COVID-19 pandemic, when we had to re-strategize and adapt to new circumstances. Through innovation and resilience, we navigated these changes while continuing to provide exceptional service to our valued clients.

As a result, we have now adopted a more sophisticated and fully paperless business model, streamlining our operations for greater efficiency, convenience, and sustainability—a transformation we hadn’t implemented before but has greatly improved the way we work.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
We run a successful carpet cleaning company specializing in commercial and residential deep steam cleaning for carpet, upholstery, and pressure washing. We are known for delivering 5-star services, with happy, returning customers on a daily basis.

What I am most proud of is how we keep growing and evolving every year. What truly sets us apart is our family-oriented approach, where we build strong, lasting connections with our customers. By working closely with them and prioritizing personalized service, we maintain a higher percentage of returning clients, proving that trust and quality go hand in hand.

Let’s talk about our city – what do you love? What do you not love?
What we love about Los Angeles:

The beautiful weather year round allow us to stay in business through the 12 months,
There is a High Demand for Cleaning Services with Diverse and Loyal Customer Base
With so many homes, businesses, and luxury properties, there’s a constant need for professional carpet and upholstery cleaning.
Being in a major metropolitan area means we can connect with other businesses, real estate agents, and property managers who need our services. Word-of-mouth referrals in LA go a long way!
LA is a place of growth, ambition, and opportunity. People value top-notch service, and as a business, we thrive in an environment that rewards hard work and consistency.

As far as dislike:

Heavy Traffic & Parking Issues can get a little difficult,
Navigating LA’s traffic congestion can make scheduling tricky.
High Cost of Doing Business, it can get quite expensive to run a business between gas price rising and expenses.

Contact Info:

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