Rising Stars: Meet Barbie Patel

Today we’d like to introduce you to Barbie Patel.

Hi Barbie, so excited to have you with us today. What can you tell us about your story?
When I was getting married almost 19 years ago, I had a very hard time finding a bridal makeup and hair agency for my big day. Being occupied with graduate school and selling my own skincare line, I already had too much on my plate, but I ended up doing the makeup myself. As soon as my friends got a hold of what I was doing and noticed my hard work, they encouraged me to take a few courses and help them do their makeup too. This was how Cinderella Bridez was formed, and it has grown ever since. It has been my art, my passion, and my own relaxing space. I love making someone feel confident and very beautiful on their day; it’s therapeutic! It makes me feel good to relieve a bride’s stress on their wedding day. The feeling of making a person be their best version keeps me going. I started this agency in 2007 and it has been growing ever since. We have more than doubled our clients in the last few years and became a luxury beauty concierge, and we provide beauty services for brides and their family members. I have also been featured in Forbes, New York Times, Bravo TV and Embroylisse.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The hardest thing that comes with being a business owner is managing people and client expectations. Being a part of a people-oriented business, a lot of times managing people, being accountable, increasing their skill set, tracking their progress can sometimes get exhausting while keeping up with clients. A lot of times, clients wants looks that are based on expectation from social media which is not always the best look, so it very important and the most difficult to get them to change their mind and do your best. Last week, last minute cancellations between the employees and managing the conflicts in a good way helps build the brand image, get accountable employees and match the level of quality of the brand. Teaching them communication and customer service skills and constantly training them to be best at this is also one of the struggles I have faced. Even though dealing with people is both one of the best and the hardest things, it helps me become better, both personally and professionally, and the feedback helps us grow.

Appreciate you sharing that. What else should we know about what you do?
We are a luxury beauty concierge, and we provide beauty services for brides and their family members. We are a unified team of professionals educated and trained in cosmetology persistently pursuing further education to maintain evolving trends in Makeup & Hair artistry. We are experienced in all areas of fashion, editorial, photography & film productions. One of my biggest accomplishments is being able to create a business that extends to everyone and not just me, being able to train, educate and employ over 100 talented artists, and helping them and the company grow together. Paying forward my skills, my business knowledge and helping and supporting others in this industry makes me feel accomplished every day. The thing that sets us apart is our products consist of natural ingredients, are designed to perform, and are conducive to a long-lasting image of exquisiteness.

What matters most to you?
What matters most to me is the customer satisfaction and reaching their expectations. I love making someone feel confident and very beautiful on their day; it’s therapeutic! It makes me feel good to relieve a bride’s stress on their wedding day. The feeling of making a person be their best version keeps me going. This is what matters to me the most.

Contact Info:

• Email: [email protected]
• Website: http://www.cinderellabridez.com
• Instagram: https://instagram.com/cinderellabridez?utm_medium=copy_link
• Facebook: https://www.facebook.com/cinderellabridez/
• Twitter: https://twitter.com/cinderelabridez
• Youtube: https://www.youtube.com/c/cinderellabridez/about
• Other: https://www.linkedin.com/in/bhargaviarrunategui