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Rising Stars: Meet Anita of los angeles

Today we’d like to introduce you to Anita

Hi anita, thanks for joining us today. We’d love for you to start by introducing yourself.
I grew up gaming and watched a lot of gaming content on YouTube, but never on Twitch. During the pandemic, I had just started university and found myself with a lot of free time since I was sent back home. When Valorant came out, my friends and I would play endlessly and one of them suggested for me to try out streaming. At first I was hesitant, but it slowly turned into a “why not” moment and I found so much enjoyment sharing the fun moments I had with my friends gaming with people on the internet. I started posting these moments to TikTok as well and did this for fun for a couple of months before slowly gaining a following.

In university I had changed my career path at least 1000 times, before finally settling on design where I had turned my hobby into a job. I hadn’t enjoyed art nearly as much as I used to, but once I discovered that I would be able to eventually make a livelihood through streaming and I enjoyed it as much as I did, I full sent it.

Due to the pandemic, my student loan payments were paused until September and so I took a bunch of classes and graduated almost a year early, and used this year to try my hand at full-time streaming and content creating. I told myself that if I hadn’t made a livable income within this year through streaming, I’d quit and continue with design. I moved to Austin with my partner before moving straight to LA, and here I am!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not. Financially, I was struggling up until recently. I was at a net loss for over half a year – I remember breaking down multiple times over not being paid enough, having to do all my editing and content planning all while streaming because I couldn’t afford to hire someone to help, and the struggles of getting my content to do well.

Since I felt like I accidentally went into streaming, I had a lot of imposter syndrome. I felt like I wasn’t entertaining enough, energetic enough, I was too shy to be a content creator and didn’t belong in this field for a long time until I realized that not everyone fits in the cookie cutter mold of a “content creator”. After I came to this realization, it felt like smooth sailing – I wasn’t forcing myself into a persona and went back to my roots of what people enjoyed about me in the first place. And with a lot of patience, even more investing, and hard work – the financial struggles dwindled slowly!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Almost everyday I stream games and also Just Chatting sessions where I just talk to my community and new people that come in from social issues, funny stories, hobbies, etc. From those streams, I post highlights on TikTok, YouTube, and X!

On the other side of things, I vlog my life as a streamer and just as myself. They’re called “streamer diaries” and I share my struggles as a streamer and as a student, graduate, a dog mom, and a girl just navigating life. These videos don’t do as well as my gaming content but they’re so incredibly fulfilling for me. I can document my memories and bring comfort to many and that’s all I need.

On instagram I showcase a lot of lifestyle content from fashion to makeup, skincare, travel, and tons of food!

What sets me apart from others is just being myself. I feel like there are SO many content creators in this space now and I shouldn’t feel the need to be “original” or “unique” – if people like me for being me, I’ll take it!

Are there any important lessons you’ve learned that you can share with us?
The balance of wanting to constantly evolve, change, and improve while not being hard on yourself is the most important thing. Once you become too hard on yourself for videos not doing well, not doing as much as other people, etc. – it makes content creation so unenjoyable. This honestly applies for any job!

Whenever I spend days and hours on hours planning and executing a concept and it doesn’t end up doing well, I used to get so bummed out and let it get to me. Now it’s constantly reminding myself the things I’m already doing very well, learning that consistency is just as important as growth, and you have something to learn from any experience.

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