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Rising Stars: Meet Angad Singh

Today we’d like to introduce you to Angad Singh.

Angad Singh

Hi Angad, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Growing up, I had never really planned on becoming a graphic designer, let alone know what that even meant. That was until 2015, when I was in the final year of my undergraduate program in Mumbai, India. We had a class called Advertising/Design, where the term project was creating a fictional brand. I had a lot of fun making a fictional sports brand and quickly realized that this was what I wanted to do. After getting my Bachelor’s in Mass Communication, I joined Ogilvy and Mather in Mumbai for a three-month internship where I learned the inner workings of the advertising industry as I saw it. The rapid pace didn’t suit me, so I found another internship at Fitch in Mumbai as well. This is where I really started to grow as a designer, and I was able to learn the basics from some wonderful friends that I made along the way. I did however feel the need to get a formal design education, and I found and applied to ArtCenter College of Design. Just a few months later, with an acceptance letter in my hands, I took off for Pasadena. This was my first time in America and living away from my family, so I was definitely nervous. But the nerves soon went away once I got into my classes and found a rhythm.

The three years I spent at ArtCenter have been and will always be the most fulfilling years of my life. I learned so much from the incredible faculty and classmates that I have the honor of knowing and being friends with. Soon after graduating in the spring of 2020, at the height of the COVID-19 pandemic, I found myself employed by ArtCenter and GoNoodle, where I still work today. I’ve had the pleasure of teaching some of the same classes I took as a student, and it has been an extremely enriching experience. In GoNoodle, I found a company with a mission that inspired me every day. Their work and efforts toward the betterment of schools and their students fill me with joy and help me be the kind of designer I want to be. In my ideal world, I want to make sure my design work has a significant impact on the people it touches. And at GoNoodle and ArtCenter, I have found that to be true. Coming to America felt like a reset that I didn’t know I needed, and I am glad and proud to be doing what I do every day with my little corgi assistant by my side (had to shout out Scooter, my two-year-old Corgi!).

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the main struggles has been visas and work permits. While I was a student, I didn’t need to worry about that too much, but I did have to almost immediately start thinking about it when I graduated. In the last three years, I’ve applied for a work visa and a permanent residence card, and I am happy to say I have been granted both. This was not easy, but I am very grateful to all the people that helped me along the way with the process. I truly could not have done it without them.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a graphic designer, educator, and self-proclaimed meme expert. While I was in school, I was able to learn multiple skills ranging from branding, typography, editorial design, and motion design. I feel that as a designer, I have a responsibility to assess the needs of my clients and shape my work based on that. So, I don’t really have a style other than what the project requires and calls for. My graduate thesis was a study of memes as an alternative language. This was something I had been interested in ever since I can remember, and I was fortunate and grateful to be able to work so extensively on it. I created a fictional news website that would provide you with the news but use memes as the primary language to test my hypothesis. This was a fun and interesting experience, and I still get a lot of questions about it. I am most proud of my ability to shift and learn new skills as a project requires and use these skills to succeed.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The one thing that I have learned has absolutely been my comfort in working remotely. I find that I am more productive and focused than I would be when I’m at an office. I am a very social person, so I love chatting about random things with people so working at home helps me focus and get stuff done. I also get to spend all my time with my dog, which is a treat.

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