Patricia Williams’s Stories, Lessons & Insights

We recently had the chance to connect with Patricia Williams and have shared our conversation below.

Good morning Patricia, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you being called to do now, that you may have been afraid of before?
To let go of what looked like success and trust what feels aligned.

I was scared to walk away from a beauty brand that had traction. But deep down, I knew I’d outgrown it. Launching TaiKyn meant starting over, but it also meant showing up for the women I truly relate to; the ones who wear braids for comfort, convenience, and culture.

This time, I’m not chasing hype. I’m building what I needed. And that takes more courage than I ever thought I had.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Patricia, founder of TaiKyn & Co., a braiding hair brand created for women like me who wear braids not just for beauty, but for ease, identity, and everyday life.

After closing my first beauty brand, I followed the pull to build something that felt more honest, something that actually spoke to our lived experience.

What makes TaiKyn different is simple: we see the woman behind the style. The one who wears braids to save time, keep up with her day, and still show up looking like something. TaiKyn supports that woman with hair that’s effortless, gentle on her scalp, and real-life ready.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who saw you clearly before you could see yourself?
There was a teacher I had in 10th grade, my Spanish teacher. I don’t even remember her name, but I’ll never forget the moment she broke down crying in front of me.

I was giving her a hard time, trying to act out, running with the wrong crowd… and she just stopped everything. She told me I was too intelligent to be acting like that. That I held one of the highest grades in her class. And then she said, “You don’t need to perform for anyone, I see you.”

That moment stuck with me. It was the first time someone called out the light in me without sugarcoating it. She didn’t just see the student… she saw the leader, the potential, the whole me. And honestly? Her words still echo today.

What did suffering teach you that success never could?
Success never checked my character, suffering did. It exposed the parts of me I couldn’t pray away. It humbled me, stretched me, and made me confront every version of myself I was trying to skip past.

But it also brought me closer to God. Not the God I called on for blessings, the One who met me in the dark, when I had nothing left but surrender.

That pain built the foundation my purpose now stands on. Without it, TaiKyn wouldn’t exist and neither would the woman behind it.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies is that “hypoallergenic” automatically means safe or toxic-free. It doesn’t. Most synthetic hair, rinsed or not, still contains chemicals. But the industry hides behind buzzwords to look “clean” while skipping the real conversation: how the hair actually feels on your scalp and whether brands are being real about it.

It also pushes the idea that all braiding hair is created equal, ignoring the things that matter most: comfort, longevity, scalp health, and hair that actually flows with your everyday life.

And let’s be honest, braid wearers are too often treated like a trend instead of everyday women who just want relief without paying a premium to keep their style intact.

At TaiKyn, we stand for women who embody braids as a lifestyle, the very ones mainstream media leaves out. Beauty and comfort, affordability and quality shouldn’t be a trade-off.

So, we’re not just redefining braiding hair, we’re rewriting the narrative.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What are you doing today that won’t pay off for 7–10 years?
I’m building something strong enough for the marathon, not the moment. Something meant to outlive hype and trends.

Everything I’m doing with TaiKyn, from the storytelling to the trust-building to the community work, is not just about selling hair. It’s about shifting how we see ourselves, how we care for ourselves, and how we show up in the world.

This is generational work. I know the seeds I’m planting today may not fully bloom for 7 to 10 years, but I’m not rushing the harvest. I’m building a brand my sons can be proud of. A business with roots. A movement with longevity.

I don’t just see the vision. I’m becoming the woman it requires.

Contact Info:

• Website: https://www.taikyn.com
• Instagram: Taikyn.co
• Facebook: Taikyn.co