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Meet Travis Peters of RankSharks in Downtown

Today we’d like to introduce you to Travis Peters.

Travis, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Ranksharks was inspired by the struggles that I faced as a young entrepreneur and today we’ve grown into a team of passionate marketers and worked with over 4,000 small, medium, and name brand businesses nationwide. I’ve launched quite a few business ventures throughout the years and have applied my experiences to the development of Ranksharks services. As a young entrepreneur, my greatest challenges revolved around marketing strategy. I found it very difficult to focus on a marketing strategy in an ever-evolving digital world, while simultaneously scaling my business. Ranksharks was founded with the primary goal of helping small to medium sized businesses navigate the (intimidating) world of digital marketing. Our goal as a digital marketing firm is to be an extension of all the companies we work with. We try very hard to bring on b2b customers that we’re passionate about. We believe that the shared passion in any marketing campaign is one of the many important keys to success.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
We’ve faced our fair share of challenges. We’re now entering our 6th year in business so I feel that we’ve crossed over most of the major hurdles that newer businesses face. In this industry, the landscape changes daily as the digital world moves at 10x the speed of traditional marketing. The most challenging part of our business has always been to adapt and move forward… at the speed of light! Our team’s done a tremendous job adapting to that ever-changing landscape. Over the years, we’ve put a heavy focus on continued education, re-training, and re-certification in all the platforms that we work on. This allows us to stay on the cutting edge of technology and utilize the latest tools available to marketers, for all our small business clients.

So, let’s switch gears a bit and go into the Ranksharks story. Tell us more about the business.
Ranksharks specializes in digital marketing for businesses of all kinds across the United States. We put a focus on earned search, earned social media, and paid social media. We work with platforms like Facebook, Google, and Twitter. We’re known for our personalized and passionate approach to digital marketing. We’re most proud of creating a marketing agency that shares the passion with all our clients. All too often, marketing agencies use a cookie cutter approach to cut costs and increase profits. Our team has worked very hard to carefully strategize, select and retain our clients – We’re excited about every single one of them! There’s nothing more rewarding than seeing someone else’s dreams come true due in part to your hard work and passion about their business.

Has luck played a meaningful role in your life and business?
Luck is usually an unspoken word amongst successful entrepreneurs. They’ll tell you about how hard they’ve worked and how smart they are, but rarely how lucky they were. Although I’ve worked very hard in my life and do consider myself intelligent, I’d be the first to admit that luck has played a major role in my success. The way that I see success is basically just drilling away at something non-stop until you get lucky. You must try and fail repeatedly, and eventually you’ll have your moment. Let your guard down, however, and you’ll miss that very small window of opportunity.

With Ranksharks, I hope to influence dreamers to dream big. I know what it’s like to have a business idea that you’re incredibly passionate about but seems nearly impossible to bring to reality – You want to give up all the time! I want to inspire young entrepreneurs to not give up and to keep pushing until the door opens. We’re so lucky to be living in a time with access to many resources that can help us reach our goals, no matter how extraordinary they may be.

Pricing:

  • Custom digital marketing plans starting at $999 per month

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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