Today we’d like to introduce you to Tiffiney Cornish.
Tiffiney, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I moved to Los Angeles with three suitcases and $100 in my pocket, January 2013 from the east coast. At that time, I had just decided to pursue my modeling career full-time after leaving college. I had been studying Biomedical Engineering at Drexel University between photo shoots. Not every parent’s dream, but it worked for me.
Going to college in Philadelphia helped me do more photoshoots in New York City on a more frequent basis. It also exposed me to the beauty industry on a high-level. I had worked as an Industrial Engineer for Estee Lauder for six months during a co-op. I then discovered while I loved medicine and human anatomy, I loved fashion and beauty more.
Altogether I modeled for a total of eight years, before transitioning to creative director for fashion brands. I began producing and editing photo and video shoots for my modeling clients and even became the creative director for one in Downtown Los Angeles. This was turning into something big.
While producing the marketing materials and editorials for these brands, I began to notice holes in their branding that limited the success of the business. After starting to help fill in the gaps of their websites, creatively lead editorials, and produce videos for major events, I founded TC Creatives: Branding & Design Studio. It was now June 2014.
Since I have been doing branding and design for new entrepreneurs and large businesses alike. While my agency focuses on helping small businesses strongly position themselves in major markets and compete with limited budgets, I have had the luxury of working with large businesses such as Wells Fargo, City of Hope, Honda and Acura, and SoCal Gas as well.
My goal is to help bridge the social and economic gaps of underserved communities by building businesses that create generational wealth while educating business owners, giving them skills they can pass down to their children.
Has it been a smooth road?
No. Business is hard. I’ve been self-employed since I was 19 years old. When you own a business, you don’t get the luxury of completely clocking out. Mentally, you’re always working, learning, or strategizing to grow your business.
Transitions are hard as well. Every so often I still get emails about shooting magazine covers or asked if I’m working on a TV show, though I retired from modeling nearly five years ago.
Like most entrepreneurs, I struggled with defining my business early on. I thought I could offer everything to everyone, and it’s not a strategy at all. After focusing things picked up, but there were plenty of lessons learned along the way.
So let’s switch gears a bit and go into the TC Creatives story. Tell us more about the business.
My company is TC Creatives: Branding and Design Studio. We are a full-service branding studio that focuses on helping new and pivoting companies compete in major markets. As a full-service agency, we act as a Chief Marketing Officer (CMO) for-hire. Helping to research, strategically plan, and execute the marketing efforts for business owners.
We offer an array of services that take companies from idea to enterprise. These services consist of things like brand strategy workshops, naming, identity design, web design, email, and social media marketing, and media production.
Because we offer all the steps needed for companies to launch and become profitable, we can ensure brand consistency and build awareness seamlessly in the process. We aren’t graphic designers or web designers, instead, are a team of brand developers who use research-driven tactics and design to get results.
We’re proud to have helped companies from the development phase go on to reach six figures in a few months, and others after launching their rebranding sell out of their products in less than a month. Our work has been featured in national publications such as Teen Vogue, Essence Magazine, Hype Hair, and TechCrunch.
With my former background in the fashion and beauty industries, both in front and behind the camera, I have a high-level understanding of marketability and production value. This knowledge helps our clients launch strong, minimizing the pains of starting a new business.
How do you think the industry will change over the next decade?
Marketing and branding changes almost daily. You have large companies like Uber, who rebrand every few months. Social media algorithms change nearly weekly. Websites become easier for people to create themselves with website builders. And above all, Artificial Intelligence has come along to throw a monkey-wrench in the game for agencies altogether.
I think that branding and marketing are transitioning to be more purpose and benefit-driven than superficial. I also believe that with the shifts in social-acceptance and inclusion, companies will be forced to be more transparent, honest, and customer-focused (rather than profit focused).
It’s exciting to watch.
Contact Info:
- Address: 6320 Canoga Ave, 15th floor, Woodland Hills, CA 91367
- Website: https://tc-creatives.com
- Phone: 657.217.0945
- Email: [email protected]
- Instagram: https://www.instagram.com/tc_creatives/
- Facebook: https://www.facebook.com/tc.creatives.agency/
- Twitter: https://twitter.com/tc_creatives
Image Credit:
All images: ©TC Creatives
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