Today we’d like to introduce you to Theodore “Stretch” Travis.
Theodore “Stretch”, can you briefly walk us through your story – how you started and how you got to where you are today.
Growing up as a kid in Niagara Falls, NY I always wanted to be involved in music. In the late 90’s as a teen I started a company named Onpoint Entertainment. We specialized in promotions, nightclub parties, and concerts. Being in promotions I came across a bunch of talented individuals, so I expanded Onpoint Entertainment into an independent record label. We had the talent to get to that next level but some of the artists were dealing with personal problems, some were still active in the streets, and eventually incarcerated which caused the label to fold. I took some time off to focus on myself, then one of my day one friends since the 4th grade Clarence Bradley informed me he made some investments. One of those investments was Hip Hop Weekly. I came on board, and the rest is history.
Has it been a smooth road?
The road wasn’t smooth at all. Even though I’m a huge fan of Hip-Hop and everything within the Hip-Hop culture I wasn’t familiar with the media business. I was forced to learn the business of media on the spot. We started off slow and made a few mistakes but once I surrounded myself with the right team things started to run smoother.
So let’s switch gears a bit and go into the Hip Hop Weekly story. Tell us more about the business.
The name of the business is Hip Hop weekly. We are a national media platform covering the entire Hip Hop culture from TV, Music, Fashion, Sports, Politics and Celebrity News. My position is COO, I’m responsible for day to day operations of the company. What I’m most proud of is our platform is known for coming across some of the hottest talents first. Some of the biggest names in Hip Hop were seen on Hip-Hop Weekly first. In my opinion that’s what set us apart from others, we treat the up and coming artist with the same respect as well established artist.
How do you think the industry will change over the next decade?
Currently, Hip-Hop is the number one genre of music and I don’t see that changing anytime soon. As Hip-Hop keeps expanding, we’ll keep expanding because we’ll have more content to cover. The biggest change is always technology we see that daily with social media, every few months there’s a new trend. We have to stay in tune with what’s new.
Contact Info:
- Website: www.hiphopweekly.com
- Email: [email protected]
- Instagram: https://www.instagram.com/hiphopweeklymagazine/?hl=en
- Facebook: https://www.facebook.com/hiphopweekly
- Twitter: https://twitter.com/HipHopWeekly
- Other: https://www.youtube.com/channel/UCRrOdloBaLj9qSd_stdCFuA?view_as=subscriber
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