Today we’d like to introduce you to Taryn Aronson.
Hi Taryn, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve been working in social media since 2008. Which feels like a lifetime ago. When I started there were no job descriptions, no case studies, no mentors – you just made it up as you went along. The only good news was there was no way to really fail.
In 2014, after six years of running social strategy in-house for brands like Fabletics, Dermstore, and Josie Maran Cosmetics I decided to go out on my own.
In the beginning, I primarily worked on beauty brands. Then life, as we all knew it came to a halt due to Covid-19, and the summer of 2020 saw a wave of protests in response to the murder of George Floyd.
During this time, I was heartened by how many of my clients were willing to speak out in support of Black Lives Matter and take a stand on vaccines/masks. But I was also disheartened by how many were determined to stay neutral. I decided I was ready to make some changes about who I’d work with moving forward.
Today my focus is no longer limited to just helping brands hit their social media goals. I want to teach socially conscious businesses how to communicate their values to audiences that truly care. In short, I want to help purpose-led brands change the world through social media.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I’ve been incredibly fortunate most of the time. I’d say the biggest challenge was convincing people that I wasn’t making a huge mistake by limiting who we would work with. For example, I once turned down a beauty brand because they sold mink eyelashes. We only work with cruelty-free beauty so they weren’t a good fit for us.
Thanks – so what else should our readers know about Socially Conscious Social?
Socially Conscious Social Inc helps forward-thinking and purpose-led peeps create a social media presence that aligns with their values and attracts passionate brand advocates. In short, we’re THE social media agency for changemakers.
What sets us apart is our methodology and team. Where some agencies are merely thinking about churning out cookie-cutter campaigns for Black History Month or Pride, we are working with our in-house DEI strategist to infuse a brand’s values into their marketing plan year-round.
We’ve done the research and know that 8 out of 10 consumers want brands to represent a cause and work to address social justice. And 78% of consumers believe that it is no longer acceptable for a company to just make money. So it stands to reason that now is the time for brands to put a big focus on their values.
Who else deserves credit in your story?
My life partner Ryan Corrigan deserves a ton of credit. He’s the father of my two cats, a constant source of laughs, and working from home is so much more fun with him around. Even if he does notice every single time I forget an Oxford comma in a caption. He’s also our in-house videographer and editor so my clients really benefit too.
Contact Info:
- Website: http://www.sociallyconscioussocial.com/
- Instagram: https://www.instagram.com/socially.conscious.social/
- Other: https://www.linkedin.com/in/tarynaronson
Image Credits
Lindy Lin
