Today we’d like to introduce you to Tania Mirón Pérez
Hi Tania, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m the oldest of five siblings and a first-generation Mexican-American, born and raised in North Carolina to parents who immigrated from Mexico. My journey is rooted in resilience and navigating uncharted paths, both personally and professionally.
In 2016, I moved to California, landing in Torrance on Election Day, and continued working in property management, where I developed a passion for hosting community events. Despite being successful in my role, I felt unfulfilled. Realizing my love for event production, I sought to pivot into the industry without a college degree, balancing two internships with Dressember, an anti-human trafficking nonprofit, while still working full-time. After months of dedication and job-searching, I landed a job as the Events Manager at Sseko Designs in Portland, OR where I quickly proved myself by organizing a leadership summit and planning an international trip to Uganda. Unfortunately, the pandemic ended that role after just six months.
I returned to Long Beach and worked at Be the Bridge, where I helped launch a national DEI training department. However, my creative passions led me to pursue event production and content creation full-time. I joined LB Living, working on large-scale events like Tamales Fest and Taco Fest, and then advanced to Creative Services Manager at Grey LB. There, I significantly increased their social media presence and engagement and co-produced major events for clients like Beach Streets, LB Pride, K-Swiss, and shows at The Edison Theatre, but a company downsizing led me to a new chapter.
Amid all of these experiences, I launched Cihuātl Creatives, a bilingual creative studio dedicated to empowering and hiring Latina creatives. I’ve since freelanced for top-tier brands like Rolling Stone and #WeAllGrow Latina. My dream is to grow Cihuātl Creatives into a thriving community that offers opportunities to the next generation of Latinas, ensuring they have access to the industry pathways I had to forge on my own.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth journey. I made a major career pivot shortly after moving across the country. Since 2020, I’ve experienced three layoffs, each one forcing me to start over and rebuild. I’ve worked in roles where I was underappreciated and underpaid, and I’ve faced numerous obstacles as a first-generation Latina navigating the professional world without a clear roadmap. Despite these challenges, I’ve always believed that each struggle and experience has prepared me for the next chapter. I truly believe that everything happens for a reason and that what’s meant for you will find you. I’m grateful for the support of my community, which has uplifted me in tough times, reminded me of my worth, and inspired me to keep dreaming, even when things felt uncertain.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a multi-faceted creative Latina. I am passionate about social media and event production. Helping brands amplify their voice and make meaningful connections. Bringing visibility to music, arts, and culture. I am known for being very passionate about community and culture – especially Mexican/Latine culture. Making sure to always be inclusive and representative of everyone. I am most proud of two events that I produced (Viva Long Beach and POP-Up Gallery) as well as successfully creating and bringing to Long Beach Grey LB’s social media presence.
Viva Long Beach was a festival that I created at my previous job that was born out of my love of being Latina. I wanted to create a moment where we as Latines could celebrate kicking off Latine Heritage Month in Long Beach, for FREE. A time to celebrate us. To celebrate who we are, where we come from, our cultura. A time to recognize our contributions, our struggles, our fights. A special reminder + celebration of many beautiful + complex identities. Viva Long Beach has had two years of bringing this celebration to the community of Long Beach and I’m hoping to continue to bring it to Long Beach for years to come.
POP-Up Gallery was my first self-produced event that I co-created with my dear friend Brittoney Linh in 2023. This event was a dream come true. It was an all-women of color photographers exhibition, FREE for the community. This event was a beautiful culmination of so many things that I love: photography, a curated gallery, centering fellow women of color creatives, event planning, intentionally curated decor, good music & local food vendors, free & for the community. The mission for this event was “There’s room for your story, style, perspective, & authenticity. There’s room for all of us.”
What sets me apart from others is my dedication to the community, culture, and creativity (which are the 3 C’s of my business Cihuātl Creatives). As you can tell, all 3 of those C’s are in the backbone of my two proudest projects.
So maybe we end on discussing what matters most to you and why?
What matters most to me is the community and culture. As a first-generation Mexican-American, it’s those two that created me into who I am today. It’s community that has gotten me to where I am at and has been there for me at every stage of my life. Without community, we are nothing. We need each other. And I don’t want to just win solo – I want to see my community and those around me to also win!
I am so PROUD of mi cultura. I LOVE being Mexican, I LOVE being Latina – and I LOVE everything that we are. Growing up in the south, I wasn’t as tapped in to my cultura as I am now. We did get exposure to our cultura when we were with family but outside of that – it didn’t really exist. It wasn’t really until I moved to California that I REALLY feel in love with mi cultura and I felt so PROUD to wear it proudly. And it wasn’t until after my role at the DEI nonprofit that I realized – I want to make my cultura the priority in everything I do. I want it to be represented in every part of my life.
Pricing:
- Prices vary based on project scope. Please feel free to email or submit an inquiry with a budget and job scope to see if we can work together!
Contact Info:
- Website: https://www.cihuatlcreatives.com/
- Instagram: https://www.instagram.com/_xotm/
- Youtube: https://www.youtube.com/@cihuatl_creatives
- Other: https://www.instagram.com/cihuatl_creatives/
Image Credits
Photos 4, 5, 8: By @juan.visuals
