Today we’d like to introduce you to Sara Brooks.
Thanks for sharing your story with us Sara. So, let’s start at the beginning and we can move on from there.
Candidly, my original dream was to be a talk show host, so I started my professional career pursuing this goal, which led to positions at MTV (casting) and E! (development). After working in LA (and eventually giving up on the talk show dream), I moved to NY to explore what else the world of media had to offer. By chance, I stumbled into PR, but I quickly knew the industry was my calling. It was the perfect blend of writing, networking, creativity and relationships. I was working for years as a senior team member at a prestigious NYC-based PR firm that specialized in beauty and fashion. Following my tenure in NYC, I accepted a position at a bi-coastal lifestyle PR agency in Southern California where she spearheaded the development of the firm’s lifestyle division.
In the fall of 2014, I launched Covet PR, setting out to create a PR agency like no other, focusing solely on consumer brands that are pushing boundaries, setting new standards and innovating the wellness industry. Deeply rooted in founder-led companies, Covet PR stays ahead of the trends to catapult industry innovators to become household names. My relentless passion for clients, extensive media relationships, and tenacious approach to getting the job done have helped to make Covet PR one of the fastest-growing PR firms in the country.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say running a company – that’s the not-sop-glamorous side of being an entrepreneur that often gets glossed over. In the beginning, I did everything – submitted pay, ran finances, handled all team management, was the problem solver when the wifi went down, etc.!
Covet PR – what should we know? What do you do best? What sets you apart from the competition?
Covet PR is a national public relations firm devoted to healthy consumer food, beverage, beauty, and lifestyle brands. Deeply rooted in all things wellness, we stay ahead of the trends to catapult industry innovators to become household names. Combining expertise, media relationships and hustle across our offices coast to coast, we design creative and custom strategies for traditional and new media platforms; compelling influencer campaigns; and unique experiential activations that bring disruptive brands to life.
What moment in your career do you look back most fondly on?
This one is so tough because I have so many, and almost none of them are rooted in my own personal success (although my Forbes story was pretty cool if I must admit). Watching my team grow is a great one – we have a couple of employees who have been with Covet since basically day 1, and seeing them go from interns and junior staff to management positions has been pretty incredible.
Contact Info:
- Address: 9800 Wilshire Blvd.
Los Angeles, CA 90012 - Website: covetpr.com
- Phone: (619)795-6030
- Email: [email protected]
- Instagram: https://www.instagram.com/covet_pr/
- Other: https://www.linkedin.com/company/covet-pr/
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