Today we’d like to introduce you to Robert Brill.
Hi Robert, thanks for joining us today. We’d love for you to start by introducing yourself.
20 years ago, I got my first job in marketing, doing guerilla marketing. This was for Universal Music, and our method of posting in forums would later be called social media marketing. Within a year, I was working at Universal McCann on Sony Pictures. I loved working there. The campaigns were innovative. The people were the best of the best. There was a lot of valuable mentorship. I learned a lot.
In 2010, there was a big shift in the advertising world. There was a shift in the way we bought advertising space. We moved away from person-to-person ad buying and into automated ad buying. I had opportunities to work on the automation of advertising.
In 2013, I launched Brill Media to make automated ad buying accessible to small and midsized firms. A lot of our clients are other agencies who trust Brill Media to run their ads. So, we continued to double down on being a white-label media buying firm for agencies.
We are commemorating ten years of Brill Media in 2023, which is a result of our incredibly committed team’s perseverance and hard work.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There has been a general trend of growth. But, along the way, there are so many decisions.
In our early days, we needed to get it right on hiring more people early enough. So, our team had growing pains.
With a bigger team, we needed systems and processes. That took about a year to figure out and implement.
The pandemic strained our business because we were heavily focused on live entertainment, which completely shut down. That was remedied with an urgent expansion outside of live entertainment into business services and, oddly, travel, which came back earlier than we expected.
As you know, we’re big fans of Brill Media. For our readers who might not be as familiar what can you tell them about the brand?
Brill Media grows businesses with advertising. With social media, it’s hard to scale, and you need more control of the viewership of your posts. With public relations and publicity, the focus is on impressions.
Businesses don’t need clicks, likes, comments, and shares. They need sales. That’s where advertising comes in.
Advertising is about paying to reach people with messages. It is the most direct path to business growth for three main reasons: predictability, repeatability, and scalability. Once you have product/market fit (i.e., you know what to say to get people to buy), you can deliver more ad messages monthly to generate more sales predictably.
Our job is to create the strategies and run the advertising campaigns that grow businesses, whether the advertising budget is $1.5k per month or $1.5MM per month.
Agencies and businesses trust Brill Media to guide their advertising investments to drive business growth.
We’ve been doing a great job by many measures. Our contracts have 48-hour cancellation clauses, yet clients have worked with Brill Media for years because we grow their businesses. Brill Media has been honored 10 times across the Inc 5000, Inc 5000 Regionals, and Financial Times 500 as one of the fastest-growing private companies in America.
Clients get unbiased advertising strategies and ad campaigns to grow their business across Meta, TikTok, Google, Hulu, Roku, and all the major digital advertising channels.
What quality or characteristic do you feel is most important to your success?
An above-average level of “stick-to-it-iveness”. I’m like a dog with a bone. I won’t give up. Neither will our team.
Contact Info:
- Website: https://brillmedia.co
- Instagram: instagram.com/brill_media
- Facebook: https://www.facebook.com/BrillMediaUS/
- Linkedin: https://www.linkedin.com/in/robertbrill/
- Twitter: twitter.com/brill_media
- Youtube: https://www.youtube.com/@BrillMediaco
- Other: https://www.tiktok.com/@brill_media
