Today we’d like to introduce you to Rachel Koren.
Hi Rachel, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I first discovered the power of great hair when I began my career as a professional model and makeup artist. Later, I met my friend Melissa, a Beverly Hills stylist, and we quickly connected over our shared industry experiences, our passion for hair, and a mutual drive to build something of our own.
In 2013, we launched Cashmere Hair in Beverly Hills. We had a basic understanding of what it meant to run a business and learned the rest through hands-on experience, becoming profitable within our very first year. Only five months after opening our doors, we were featured on ABC’s Shark Tank.
We didn’t walk away with a deal, but the opportunity gave us clarity, momentum, and even more determination. Today, years later, Cashmere Hair has grown into an internationally recognized brand, trusted by clients worldwide, including celebrities like Ariana Grande and Kelly Clarkson.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Although our business has grown over time, reaching the success we have today was a constant effort and struggle. The first year of entrepreneurship was filled with late nights, steep learning curves, and more trial and error than I can count.
For a long time, the business was run only by Melissa and me. We handled customer service, order fulfillment, social media, product development, you name it, we did it. Without a large budget, we had to be resourceful and creative. We built our brand by connecting directly with customers, listening to their needs, and consistently delivering on quality.
One of the biggest challenges has been carving out a distinct identity in a highly competitive beauty market. With countless hair extension brands available, standing apart in such a crowded space demands ongoing creativity, careful branding, and rigorous quality standards.
From branding to quality control, ensuring that Cashmere Hair consistently delivers exceptional products while building genuine customer relationships has required relentless effort.
Another hurdle has been keeping pace with the rapid evolution of the digital world. The trends keep shifting, and new technologies emerge, so it was important to stay relevant while preserving the brand’s core values. That pushed us to continue learning, adapting, and embracing new platforms and marketing approaches.
As you know, we’re big fans of Cashmere Hair. For our readers who might not be as familiar what can you tell them about the brand?
At Cashmere Hair, we empower women with luxurious clip-in extensions designed to effortlessly add volume and length, giving them the hair of their dreams without the commitment!
When Cashmere Hair just started out, hair extensions were far from a new concept. People have been using them since ancient Egyptian times! Even so, we were determined to create our own space in the industry by focusing on innovation, something that most others didn’t. We are always innovating our hair extensions and developing new products in the near future.
Innovation has played a major role in our growth, whether through using social media to connect with customers or integrating technology like advanced color-matching tools to create a more personalized experience. These steps have helped elevate our brand and set us apart.
Above all, Cashmere Hair is driven by a mission to empower women through beauty and confidence. We believe everyone deserves the chance to enjoy gorgeous, effortless hair, and our products are designed to make that experience accessible to all.
The bottom line is that the “secrets” of our success should be common ground for any business: excellent-quality products and strong client relationships.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
That is probably the most difficult question for any entrepreneur because every aspect of the business can change, from distribution to market trends. That is why adaptability and continuous innovation are key to driving the industry. No one can give a straight answer about the future. However, the core values of our business have driven us forward and will remain relevant indefinitely. Caring about each and every one of our clients and providing them with excellent-quality products and services will never change.
Contact Info:
- Website: https://cashmerehairextensions.com/about-us
- Instagram: https://www.instagram.com/cashmere_hair/
- Facebook: https://www.facebook.com/CashmereHair/
- LinkedIn: https://www.linkedin.com/company/cashmere-hair/about/
- Youtube: https://youtube.com/user/CashmereHair?themeRefresh=1
Image Credits
Cashmere Hair
