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Meet Page Nazarian of Fame Hardwood Floors in West Hollywood

Today we’d like to introduce you to Page Nazarian.

Fame Hardwood was founded on the belief the wood flooring trade needed a complete upgrade. From the way wood was harvested, milled, manufactured, stained, & finished to cutting down lead times, production costs, and eliminating the word “can’t” from our vocabulary. This idea has blossomed into the buzz-worthy company responsible for scraping the faded varnish off the industry’s status quo and applying a fresh coat of bold, innovative ideas.

We are committed to providing the finest-quality materials from certified, responsibly managed forests to residential, hospitality and retail projects and have created a practice where design, technology and research ensures this.

Fame Hardwood is extremely proud to partner with American Forests to support the protection and expansion of America’s forests. With our financial backing, American Forests will plant an acre of trees for each acre of wood flooring Fame Hardwood sells, essentially giving back to the planet by a multiple of 100.

Has it been a smooth road?
The biggest struggle starting out 5 years ago was how to differentiate our flooring company from others. Everything we do is different from the conventional business model. From how we showcase our samples in the showroom, to offering in-house installation, to even something as small as answering all customer e-mails, texts and voicemails within 1 business day.

We’d love to hear more about your business.
The biggest challenge was not getting cornered into a sub-market of the wood flooring industry. Many other companies only offer certain types of floors, at narrow price points, and long lead times. We were able to cater to all sectors of the industry by offering floors available next day or custom from overseas and our local mill. We were able to serve the needs of clients in their multi-family sector all the way through high-end designers and their mega mansions. Our customer’s needs always came first, not what we wanted to push on to them. We learned this quickly and hit the ground running with this philosophy 5 years ago. Listening to customer is what sets us apart and has made us flexible enough to serve as many customers as possible.

Is our city a good place to do what you do?
Any city where construction is booming is a good place for any contract business right now. Housing market goes up, more wood floors are needed. Certain sub-sections of our city are having a new construction awakening never seen before in history. For this to continue, our city needs to award permits without too many delays and roadblocks to discourage homeowners and builders.

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