Today we’d like to introduce you to Nathan Schlaffer.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m a half-Filipino, half-Jewish American who loves embracing new cultures and learning what motivates people and how people think.
Every individual, entrepreneur and business has a unique story to tell about themselves. My job as a digital marketer is to share these unique and compelling stories with people through online marketing.
How did I get started with digital marketing? I’ve always had a passion for persuading people to buy things and am a hardcore tech nerd. I love the process of growing brands and online businesses through a mix of social media, blogging, web development, mobile app development, and search engine optimization (SEO).
My business partner Ben Yan and I realized that a lot of large digital marketing agencies were charging ridiculously high prices for their online marketing services, preventing a lot of small to medium sized business from having access to affordable help with online marketing.
So my college buddies from UC Irvine’s business school and I started a company to empower small to medium sized businesses to succeed by offering them affordable, one-on-one marketing services that won’t break the bank.
To me, marketing is about telling stories that excite people and sharing how a product or service can add value to their lives. Whether a company is using social media or SEO, my team tries to add value to people’s lives by simplifying the digital marketing experience for small to medium sized businesses.
Most people don’t realize how much impact Google and targeted online advertising can have on the bottom line of a business. For example, about 50% of people who search on their mobile device for a product or service go and purchase an item the same day.
We specialize in making sure businesses are one of those top Google Ads that show up to their local customers, meeting customers where they search for your product or service at affordable rates up to 50% less than traditional digital marketing agencies.
Has it been a smooth road?
We have had a lot of small successes that have snowballed into larger successes. Our first success was with Hayden’s Closet, an online clothing brand sponsored by celebrity Hayden Panettiere who donated up to 50% of every purchase to help save the planet.
Through social media marketing and SEO, we were able to double Hayden’s sales and increase website visitors by 30% in just one month. We’ve also helped eCommerce businesses advertise their products on Amazon, increasing their sales by a factor of 2.
Through persistence and consistently delivering results for our clients over the past 3 months since our beginning, we’ve grown from a $200 investment into a company worth $120,000 serving several businesses from the West to East Coast. The main stimulus for our growth was a great and talented team.
I couldn’t have done it without my business partners – Ben, Aadi, and Jo-el. We’re excited that we can do what we’re passionate about every day, helping doctors, entrepreneurs, and small businesses with producing relevant and engaging content that keeps their customers coming back for more!
So let’s switch gears a bit and go into the Smartify Services story. Tell us more about the business.
Our vision is very simple, we want to simplify the digital marketing experience for small to medium sized businesses by providing affordable services.
We specialize in mobile app development, website development, graphic design, search engine and digital marketing (content, social media, blogging, Google Ads, Amazon consulting services).
We are proud that our clients have experienced double-digit growth in sales, and excited about working with creative and visionary entrepreneurs every day to make their dreams a reality. Whether our clients want to make a killer mobile app, create a mobile-friendly website, or build an online community of loyal brand advocates by publishing relevant, engaging content, we have the privilege of doing all of the above.
The thing that really sets us apart from other digital marketing agencies is our one-on-one quality service from local marketing professionals located in the USA, and an affordable price point. We work with clients one-on-one to ensure their expectations are met 100% of the time.
In addition, the typical digital marketing agency can charge $10,000 per month for their services. We charge much less than that so small businesses can have access to the same digital marketing tools as Fortune 500 companies to expand their businesses.
How do you think the industry will change over the next decade?
Over the next 5 to 10 years, we see Internet of Things and cloud analytics playing a larger role in digital marketing. To compete, marketing agencies have to be able to leverage technology like sensors and beacons to collect data about customer behavior, roll that data up to a cloud analytics dashboard, and interpret it to make smarter marketing and promotions decisions.
This has huge implications for the way we do marketing. We focus on how to generate positive return on marketing activities, working with each client to develop a custom plan of attack to win more customers.
Companies can’t afford to ignore digital and omni-channel marketing, and brands need to be consistent across every touch point of the customer experience – online or offline.
Pricing:
- Websites: $500 minimum, depending on the complexity of the site.
- Social Media Marketing: $500 minimum for daily social media posts.
- Animated Video Production: $500 minimum, depending on the complexity of the video. This is for demonstrating or promoting your product or service.
- Graphic Design: $50 per hour.
- SEO: $1,000 minimum.
- Mobile App Development: $1,000 minimum, depending on the app complexity.
- Retainer: Can hire us on monthly retainer for any or all of the services above. Price varies depending on customized needs.
Contact Info:
- Address: 1800 N Brea Blvd 15
Fullerton, CA 92835 - Website: https://www.smartifyservices.com/
- Phone: (657) 217-0759
- Email: [email protected]
- Facebook: https://www.facebook.com/smartifyservices/
- Twitter: https://twitter.com/nathanschlaffer?lang=en
- Other: https://www.youtube.com/channel/UC7kbON1eljAKXtcAkY7FyjQ
Image Credit:
Hayden Panettiere from HaydensCloset.com
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
