

Today we’d like to introduce you to Natalie Bloom.
Natalie, please share your story with us. How did you get to where you are today?
I graduated high school almost two years early and jumped straight into nursing school. After working as a nurse for a year (and hating every second of it) I decided to quit and travel Europe for a few months to see if an adventure would spark a new journey for me.
After I returned from Europe, it hit me that I was jobless, clueless as to what field I wanted to be in, and down a lot of money after all my traveling. I got a job as a nanny and figured I would look for a new career while making money babysitting. At that job, I met my now boyfriend, who works in digital marketing.
Knowing absolutely nothing about marketing and wanting to bond with my new babe, I started asking a lot of questions as to what his job entailed. After already being a lifestyle blogger/influencer for three years I semi knew what social media marketing entailed, but I was eager to learn a lot more. Fast forward six months later and I am running my own social media marketing agency and blogging full time.
Adam (my boyfriend) and I were driving and chatting about the “struggles” of becoming a full time and paid blogger/influencer and out of nowhere it hit me- I wanted to create a place for creatives to meet, learn, and grow their online presence into an empire.
And thus, The Peony Collective was born! It’s been quite the journey-with more bumps than I expected, but a fun one none the less.
Watching my business baby come to life has been such an amazing experience.
Has it been a smooth road?
I’ll admit, I was totally blind to how difficult starting your own business is. There have been many days where I just sat in my bed and cried because deadlines weren’t met, things felt unorganized, and I had no one to help!
Starting your own bussiness takes a lot of patience, organization, and flexibility. If you can nail those things- you’re golden.
So let’s switch gears a bit and go into The Peony Collective story. Tell us more about the business.
The Peony Collective is a community for female bloggers and influencers who want to turn their love of content creation into a career.
Through The Peony Collective, our #CeosOfGirlBossShit will get to meet new and like-minded people, learn tons about the industry, and gain access to all of our special features, including a list of photographers willing to collab in your area & the best (nonbasic) insta spots near you!
How do you think the industry will change over the next decade?
Since social media is constantly progressing at lightning speed, I can’t even imagine where we will be in 10 years. I do think digital marketing will finally surpass traditional marketing as the best way to reach a mass audience.
Aside from that, I think bloggers and influencers will become the cheapest and most useful way to promote businesses trying to grow.
Pricing:
- $9.99 per month
Contact Info:
- Website: thepeonycollective.com
- Email: [email protected]
- Instagram: @thepeonycollective
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