Today we’d like to introduce you to Nadia Ameri.
Hi nadia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Hi! I’m Nadia. I established The Flower Apothecary based on the belief that flowers can heal.
My relationship with flower essences began at infancy when my mother gave them to me to address an illness I was experiencing. Since my youth, I had always been an avid student, lover & patron of the natural healing arts. I had used flower essences and homeopathy on and off throughout my life.
I had been an educational psychologist for over 13 years when I began feeling like I didn’t fit into my skin anymore. I really wanted to be the woman of my dreams. I knew she was in me somewhere. In my mind, that woman is a creator. She is wise, authentic and strong.
A new me, a truer version of me was on the brink of emergence. This true me integrates my passion for flowers + my belief in the super powers of botanical medicine.
Once I made the decision to be true to my life’s purpose, the process of emergence I went through spanned a period of several years. In that time I was blessed with the opportunity to be home to raise my 3 children and formally study the Bach Flower Essences through Bach Center approved coursework. I became a Bach Foundation Registered Practitioner and I exclusively saw low income clients at my own cost for over 2 years.
I also practiced flower essence therapy on the people who brought me to want to study them so intensely and with such fervor in the first place; my children. This intensive period of studying and working with the essences without the pressure of having to deal with a conventional job allowed me to be in the exact position I wanted to be in, which was the position of knowing the flowers intimately; their nuances and their subtleties.
I have been eating, drinking, living & loving flower essences for many years now. I’d like to share the love and introduce you to The Flower Apothecary for the care of your emotions. I know it will go out into the world and do great things.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It was not a smooth journey. While I built the company, I had small children and so I had to do everything like update the website, fullfill orders, put out marketing in between what I needed to do for them. So I didn’t sit on a desk uninterupted. I remember once I had to train staff at a store that my product was stocked in and I had nobody to pick up my 3 kids from school. So I picked up my kindergartener at noon and took her with me to conduct the training, I let my 10 year old start walking home so that gave me time to conduct the training and then go get him as he was walking and then we swung by my oldest daughters school to pick her up. Also, the product was doing really well in a few stores like Erewhon, The Vitamin Shoppe and Raley’s. Sales were great for about 5 years but I ended up getting discontinued shortly after COVID and I’ve had to revamp and focus on selling direct to consumer. Initially I felt like I lost all the gains I made but it was actually a good thing because this has allowed me to get back to doing private flower essence consultations with people; which I love.
Thanks – so what else should our readers know about The Flower Apothecary?
At The Flower Apothecary, we specialize in creating safe, gentle, and effective flower essence blends that support emotional well-being and personal growth. Our remedies are made with carefully selected flowers, each chosen for its unique energetic properties, and are designed to help you manage everyday challenges—from stress and overwhelm to heartbreak and self-doubt. We offer both remedies that can be purchased from the site, workshops that are led by me, and private one to one consultations were I “prescribe” one customized flower remedies. I am the most proud of the fact that we have supported so many people and pets of all ages feel their best using all natural flower remedies. Many people have reported success in various aspects of their lives like their mental health, relationships etc. Quiet Mind and Crisis Interventions are typically our best sellers if you are looking to solve practical issues like issues with stress or sleep. Pure Love and Sacred Rose are products that tends to do well with spiritual seekers.
We all have a different way of looking at and defining success. How do you define success?
Leaving a person or place better than when you first encountered them is deeply fulfilling to me. I find great satisfaction in helping people recognize their innate ability to heal themselves gently and non-invasively.
Pricing:
- products: $27-$35
- Consultation: $285
Contact Info:
- Website: https://theflowerapothecary.com
- Instagram: @theflowerapothecary
Image Credits
Nadia Ameri, The Flower Apothecary
