Today we’d like to introduce you to Mya Lipscomb.
Hi Mya, we’d love for you to start by introducing yourself.
Absolutely! My journey began with a genuine passion for storytelling and creativity, initially sparked during my years in college and further fueled by completing my MBA. Working in finance, I soon realized I needed a creative outlet to balance my professional life. I decided to dive into content creation during the pandemic, initially focusing on skincare, and lifestyle. These are topics I genuinely love and wanted to explore more deeply.
I started sharing honest reviews and authentic experiences online, quickly discovering an incredible community that resonated with my approach. As my following grew on TikTok, I transitioned into creating User Generated Content (UGC), collaborating with amazing brands like Kiehl’s, CeraVe, YSL Beauty, Amika, and Valentino Beauty. Each partnership helped me refine my craft, understand audience engagement better, and push my creativity further.
Eventually, this passion transformed into something bigger: I founded Utopia Orbit, my marketing agency aimed at helping smaller brands and creators improve their content aesthetics and boost engagement. Today, I’m grateful to have built a thriving community and business around authenticity, creativity, and genuine connection. Every step, from balancing finance and creativity to launching my own venture, has shaped me into who I am today, and I’m excited for what’s next.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey hasn’t always been smooth. Balancing content creation with a traditional 9-to-5 job required careful planning and discipline. Working with limited hours meant I needed to batch shoot content during weekends, prioritize deadlines, and consistently stick to a detailed content calendar. Staying creative and authentic, while learning how to pitch myself effectively, manage deadlines, and avoid burnout were significant challenges. Navigating brand collaborations, negotiating fair compensation, and understanding the nuances of professional content creation involved a steep learning curve. Each of these obstacles, however, taught me resilience and helped refine my approach to content creation.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a content creator who focuses on skincare, lifestyle, and travel, driven by the desire to create content that feels like a genuine conversation with your best friend. My goal is always to connect deeply and authentically with my audience, ensuring each viewer feels seen, heard, and understood. I’m best known for my relatable and approachable style, which helps build a strong sense of community and trust among those who follow my journey. I pride myself on producing high-quality footage by using quality cameras, meticulously editing each piece, and investing time to thoroughly research and understand my audience. I’m most proud of creating a safe and welcoming space online where everyone feels comfortable engaging and sharing their own experiences. What truly sets me apart is my commitment to authenticity and relatability. I strive to ensure every piece of content I produce resonates deeply and feels genuinely personal.
My favorite video that I’ve created so far was for Versace Beauty’s perfume, and it went viral on every platform. The brand loved it so much they asked me to make another video. The concept was bold, I cleaned out my entire refrigerator and transformed it into the ultimate girl’s fridge. I featured Veuve Clicquot champagne, the best blushes, gorgeous lipsticks, and kept everything beautifully pink and aesthetically stunning. There was even an ice cold martini perfectly placed inside. It felt incredible to produce such high quality content that was so warmly received.
What matters most to you? Why?
What matters most to me is remaining authentic and continuously evolving into the most genuine version of myself while spreading positivity and good energy. I am currently on a journey of self discovery and self healing, and I aim to use my voice to uplift others and amplify those who may not yet have all the tools they need to face life’s challenges or everyday situations. Even simple moments like commuting can be really impactful. I strive to romanticize my daily commute, demonstrating that spending hours on a train or bus can be meaningful and community-building. I created a broadcast channel to share daily inspirational quotes, primarily because I often need a boost of motivation and confidence myself. My hope is that whatever resonates with me on any given day will also help and inspire someone else.
Contact Info:
- Website: https://www.utopiaorbit.com/store/p/unlock-the-secrets-to-getting-paid-with-ugc
- Instagram: https://www.instagram.com/contentwithmya/
- Other: https://www.tiktok.com/@contentwithmya
