Today we’d like to introduce you to Micah Tatum.
Hi Micah, so excited to have you with us today. What can you tell us about your story?
I started in the automotive industry and club promotions around 2003. I quickly came to understand marketing is a necessity for any industry, and at the same time, social media was becoming big with MySpace. As such, in automotive, I formed a solid group of followers, and in club promotions, I took two DJs and started booking them on off nights in Hollywood. Quickly, we became popular across the board. From there, we garnered the attention of a few big brands, which turned into Fortune 500 companies, and started promo and marketing campaigns for them with the integration of social media and lead generations. Then we slowly transitioned into digital marketing, social media optimization, and SEO optimization, acquired out-of-home advertising relationships, and created our own lane.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
It was for sure not a smooth ride. We dealt with it all. Scammers, “promise keepers”, shiesty businessmen, you name it. We have paid all our dues. Then after overcoming those issues, scaling is always the biggest hurdle. Choosing the right timing to scale up and down a company is a task in itself. Fundraising is also a challenge especially when you have great ideas and very positive perspectives.
Alright, so let’s switch gears a bit and talk business. What should we know?
At Cervo Media Group, we uphold the gold standard as the core principle guiding our operations. Our unwavering commitment to excellence is evident in every facet of our business. Picture a team of dedicated professionals who consistently raise the bar, employing innovative and creative strategies that are a rarity in today’s challenging market landscape.
Our expertise encompasses business development, consulting, and a wide spectrum of media services, including advertising, strategic media planning, and procurement, as well as digital and interactive marketing. We are a top-tier media agency for direct and promotional marketing or public relations to bolster your business, nonprofit organization, or charity’s corporate and social image; look no further than us.
We deeply understand the potent impact of effective branding and brand awareness on our clients’ success. We apply our gold standard approach to craft world-class brand images, ultimately driving revenue growth and helping our clients achieve their business objectives.
At Cervo Media Group, we hold mutual respect as a cornerstone of our work culture. We unwaveringly uphold this value, recognizing that our clients’ victories are our own.
What do you think about happiness?
It’s fairly simple. The Lord, family, good food, and business. The Lord blesses us every day and covers us. Family and friends are enjoyable to engage with the time we have here. Great food creates great memories. Building, overcoming, and succeeding are continual processes of life, so why not try to apply it to a business and not be bound to regular working constraints?
Contact Info:
- Website: www.cervomediagroupinc.com
- Instagram: instagram.com/arbitrageent
- Linkedin: https://www.linkedin.com/in/micah-tatum-29aba69/
Image Credits
Alvin Cruz
