Today we’d like to introduce you to Marty Rush
Hi Marty, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I think my journey started when I was around 9 or 10 years old. My grandfather gave me a simple film camera, and I remember the excitement when I saw the first printed photos I had taken. That small moment sparked something in me. Fast forward a few years, and when I was about 13, my friends and I would take a digital point-and-shoot camera with us whenever we went out. We’d film all kinds of random things, then each of us would edit the footage in our own style, adding different music. It was pure fun, and it eventually led us to create a whole trilogy of films, which I hope no one ever sees, haha.
My path became more professional when I started working at Red Bull while still a student. It was there that I really began to dive into video production. After that, I worked as a camera operator at a TV channel, and that experience took my skills to another level. The head of production taught me a lot, especially about editing and the importance of seeing what doesn’t belong in a shot.
The real turning point for me was in 2018 when I collaborated with GQ Russia on their “Man of the Year” project. I had the chance to create short fashion videos with the nominees, which was both exciting and stressful because I had such limited time with each person. But the project was a success, and after those videos were released, I started getting offers from other fashion magazines and luxury brands. That’s when I knew that fashion filmmaking was my path.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I wouldn’t say it’s been smooth, but I prefer to see challenges as opportunities rather than obstacles. For example, getting my talent visa for the U.S. was a long process where I had to compile all my projects into a portfolio, get letters from companies interested in working with me, and provide lots of documents proving my expertise and demand. It wasn’t quick, but by the end of it, I had the chance to reflect on everything I’d accomplished so far – my case file was about 500 printed pages. These kinds of things help quiet the imposter syndrome, at least for a little while.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
In the months following the GQ collaboration, I worked with a range of big brands and celebrities, shooting videos for Vogue, Tatler, Esquire, Elle, Bulgari, Intimissimi, and more. I was fortunate enough to work with Murad and Natalia Osmann, the creators of the “Follow Me To” brand. That collaboration not only boosted my recognition but also gave me a lot of internal confidence.
I think one of my proudest achievements is working with names like Gisele Bündchen, Jessica Alba, Zoe Saldana, Christina Ricci, Priyanka Chopra, and many other celebrities. I’m immensely grateful to the people and production teams who gave me the opportunity to shoot these moments – One Ten Media, Fashion to Max, Nino Muñoz, and so many others who believed in me and entrusted me with these projects.
I consider fashion to be my niche because I love that it has no limits. Whatever you can imagine, you can bring to life in fashion. There are no rules, just the goal to evoke emotions of awe and wonder. That’s what I value the most in this kind of work. But that “fashion” approach can be applied to commercial shoots, music videos, and almost anything else. Right now, we’re living in a visual era, and this direction will only keep growing.
What’s next?
I’m a bit superstitious about sharing specific future plans – I prefer to talk about completed projects instead. But I can say this: I’ll definitely continue honing my craft and trying to open myself up to the world even more.
Contact Info:
- Website: https://martyrush.com/
- Instagram: https://www.instagram.com/marty_rush/
