Today we’d like to introduce you to Maria, Melissa and Michelle Can.
Hi Maria, Melissa and Michelle, please kick things off for us with an introduction to yourself and your story.
Growing up as three sisters very close in age, we were lucky enough to be able to share clothes and often loved helping one another piece together outfits. Despite our uniquely individual styles, we always agreed that the most important part of a look is the accessories. We’ve always shared a love for fashion and jewelry and wanted to start a business where we could bring together our different styles and our common interests into a single brand. We chose jewelry because we have a family background in jewelry and thus, Gold By Manna was born.
Taking a data-driven approach to business decisions has been a pivotal factor for where we are today. Because we are an online jewelry business, all interactions with our customers happen virtually so we rely on info from social media and e-commerce platforms to receive feedback from customers and better understand their needs. We often post polls and questions on our social platforms, asking our customers what they would like to see more of so we can gather those things for them. As co-founders that have backgrounds in engineering and economics, we recognize the benefits of having access to that data and how to utilize it to improve our customer experience.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting your own business is almost always not going to be a smooth road. Some of the challenges we have faced are trying to stay up to date with social media trends and bringing awareness to our brand. Because Gold By Manna is an e-commerce business, we rely heavily on social media to increase our reach. As a small business, it’s been tough for us to stand out amongst the crowd of online jewelry businesses and grow organically without spending tons of dollars on marketing.
Appreciate you sharing that. What else should we know about what you do?
Gold By Manna is an online jewelry retailer curating everyday fine jewelry for women. We specialize in providing affordable, high-quality, unique jewelry designs that can take you from the gym to the office, to a night out. We are most proud of our ability to help others understand the value in fine jewelry and be able to provide beautiful designs without the high markups.
Do you have any memories from childhood that you can share with us?
Our dad is a wholesale jeweler and designs and manufactures jewelry in Los Angeles. During the summers, when school was out, we would go to Downtown LA with him and watch as beautiful diamond rings and pendants were crafted for women. He would even sometimes let us make the wax molds and analyze the gemstones with a magnifier. These trips to visit dad at work ultimately inspired us but also served as some of the best memories we have with one another.
Pricing:
- We offer jewelry for all budgets and have many pieces below $150, $300, and $500
Contact Info:
- Website: https://goldbymanna.com
- Instagram: https://www.instagram.com/goldbymanna/
- Facebook: https://www.facebook.com/goldbymanna
Image Credits
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