Today we’d like to introduce you to Madison Orlando.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Artless is a Los Angeles-based womenswear label rooted in minimalism, intentionality, and quiet confidence.
I began developing the brand in mid 2019, while simultaneously creating custom merchandise for my brother, who is a singer. I had recently graduated from university and wasn’t sure where my career would lead. This experience introduced me to the apparel industry and allowed me to learn the ins and outs of production. A few years later, in February 2021, Artless was born.
Built on the belief that the best style is genuine and effortless, Artless delivers elevated essentials designed to outlast trends and complement real life. Think clean lines, refined silhouettes, and pieces that become your everyday uniform, without ever feeling basic.
I created Artless for the girl who wants to look chic without trying too hard. Every piece is made to be endlessly versatile, to feel good, and really to just reflect who you already are: unique, magnetic and effortlessly cool.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not at all, but I think that’s part of what has made it meaningful. When I started Artless, I was only 22 and had no real background in fashion or business. Everything was brand new to me, from design and sourcing to production, marketing, and fulfillment, and most of it I learned through trial and error. There were delays, expensive mistakes, and plenty of moments when I questioned whether I could actually make it work.
Launching a brand in the middle of the pandemic came with its own set of challenges. I experienced factory shutdowns, supply chain issues, and had to navigate pretty much everything on my own. But each roadblock taught me something and pushed me to become more resourceful, more intentional, and more committed to what I was building. Those early struggles became the foundation the business stands on today.
Thanks – so what else should our readers know about Artless?
Artless is a Los Angeles-based womenswear brand focused on elevated essentials that feel effortless but look refined. We specialize in minimal, thoughtful pieces designed to become part of your everyday uniform.
We’re known for our clean silhouettes, subtle details, and commitment to quality. Everything is designed with intention, from fabric selection to fit, and produced in small batches to ensure attention to detail. What sets us apart is our focus on restraint, removing the excess and letting simplicity speak for itself.
What I’m most proud of is the way we show up for our customers. We’re deeply committed to providing thoughtful, responsive service and building real connections with the people who wear our clothes. I know there are endless options available and it means so much to me when someone chooses to support my brand.
Artless isn’t trend driven or overdesigned. It’s timeless, easy to wear, and built to last. It’s style that fits your life and allows you to feel like the most, most authentic version of you.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I love Atomic Habits by James Clear, a book that helped me build structure and discipline around my day. The Creative Act by Rick Rubin reframed the way I approach design, reminding me that making something meaningful starts with tuning into yourself.
I’m also always listening to podcasts. I love How I Built This by Guy Raz for its honest look at what it really takes to build a brand and The Skinny Confidential for a mix of entrepreneurship, wellness, and mindset. Both keep me motivated in different ways.
I live inside Notion. It’s where I plan collections, map out content, and organize long-term brand goals. I use Canva for easy graphic design work, Slack for communicating with my team, and the Reminders app on my iPhone so I never forget anything.
Journalling is an important practice for me. I also try to make space for visualizing what I want, both personally and professionally. That clarity shows up in my work.
Contact Info:
- Website: http://artlessforever.com
- Instagram: @artlessforever
Image Credits
Emma Beiles Howie
Antoine Spignardo
