Today we’d like to introduce you to Laurie Dworsky.
Thanks for sharing your story with us Laurie. So, let’s start at the beginning and we can move on from there.
My dad is a very accomplished, award-winning Architect in Los Angeles, so the arts was something I was always interested in. Architecture was not something I wanted to pursue, but my graphic design is and was very influenced by his design philosophy, “Less is More”.
I came upon Graphic Design by accident. I was enrolled in college as an Art Major, but took time off to figure out my career. I met a guy at a Sushi Bar who had designed the logo, menu, etc. for the restaurant, he offered me his business card and told me I could come work for him while I figured out what to do, so I worked there part-time. I went back to school majoring in graphic design, and after I graduated he gave me a full-time position at his Agency. I learned more from working there than I did in school, it was like a “Graduate” program for me. I eventually worked for another Agency as a Junior Art Director, and in the first two weeks I worked there, one guy quit and the other guy was fired, so now I was the Principle Art Director! While working at the agency I learned about photoshoots, typography, layout, and dealing with clients. My main account was with Baxter Pharmaceuticals.
I stayed there for 2 years and after speaking with my father, decided to venture out on my own. My dad bought me my first Mac computer, in 1993. I sat in front of this machine in my living room for 2 weeks, with no clients! I got a call from someone at Baxter in the Marketing Department that really loved my work from my previous employer and they asked if I could take them on as a client. I almost fell off my chair. Eventually, my business started to grow and I found more clients from a variety of industries. I have had the opportunity to work with such diverse clients as Cedars-Sinai Hospital, Navy Seal Foundation, BAFTA, and Concern Foundation For Cancer Research, to name a few. For the past 25 years, I have valued each client, each experience, the positive and the negative, and the most important thing is that I look forward to my job.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being a sole proprietor I juggle several projects at once. It is sometimes challenging to prioritize the workload so that all of my clients receive the personal service they have come to expect. Growing my business is important to me, but so is making every client feel special.
We’d love to hear more about your business.
DWORSKY DESIGN was established in 1993 to create a small, personalized design studio for a growing clientele. Specializing in design for print, DWORSKY DESIGN has developed logos, business systems, brochures, annual reports, invitations and tribute books for a wide variety of industries, from restaurants and hospitals to film production companies and non-profit organizations. Dworsky Design has expanded its services to now include website design, email communication templates and other forms of social media design.The designs are distinguished by a classic, straightforward style with a smart use of color.
While DWORSKY DESIGN stays current with trends, the designs are timeless. Recognizing the high paced, budget-constrained world in which organizations work, DWORSKY DESIGN focuses on adding value, not only to the project but also to the relationships that surround the project.
What were you like growing up?
I was very shy, but always creative. I knew that I would do something within the art world. Because I was shy, the art world was a perfect setting for my personality. I excelled in calligraphy in High School, which led to my love of typography. I also loved to express myself through dance, and that is what got me through some tough years. Dance and art offered me an outlet to express myself and gave me more confidence.
Contact Info:
- Website: www.dworskydesign.com
- Phone: 310.441.8384
- Email: [email protected]
- Instagram: lauriedesigns
- Facebook: dworskydesign
Image Credit:
Randy Schwab
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