Today we’d like to introduce you to Kevin Gray.
Kevin, can you briefly walk us through your story – how you started and how you got to where you are today.
I started COOL ATHLETICS in 2016. I initially came up with the idea to build a unique Occupational Therapy brand to service the pediatric population with sensorimotor delays. This idea was formed from my work experiences with families and children within the public school system here in Los Angeles.
This idea has now shifted vertically. From my adulting life experiences along with self-reflection of childhood life experiences, I saw a need for a brand of therapy for all ages that centered within sports but also branches outwardly and inwardly within the culture of Hip Hop with the purpose to improve an individual’s wellness.
Has it been a smooth road?
I feel that my journey to this point has been less traveled so I have faced many challenges and bumps in the road along the way. I’ve learned to embrace them all.
However, the biggest challenge has been the message behind my brand and the purpose of my brand. Which as simply been my over analyzing. I have since figured it out. COOL ATHLETICS is a Wellness Brand for the Hip Hop community.
As an occupational therapist I view challenges and obstacles as just part of the process just as an active professional athlete would view his process from youth sports to the big leagues.
So let’s switch gears a bit and go into the COOL ATHLETICS story. Tell us more about the business.
COOL ATHLETICS is a brand that is forever evolving while promoting Wellness. Currently, we are raising money for children with an incarcerated parent and/or parents. We also provide direct occupational therapy intervention for stress management and occupational therapy consultative services to improve an individual’s overall wellness. Our speciality involves working with individuals with sensory processing concerns and children with developmental concerns.
As the owner and operator of COOL ATHLETICS, I am most happy and grateful for all of the support from everyone! I feel that I have created a Health Care brand that is trailblazing in furthering the role and need of an occupational therapist within a community setting.
In my opinion, what sets COOL ATHLETICS apart from other Health Care brands would be the integration of sports and the culture of Hip Hop within the health care industry.
How do you think the industry will change over the next decade?
I see the overall health care industry shifting to more preventive measures and paying more attention to the benefits of engaging in wellness activities. I see Occupational Therapy being a priority of choice therapy for individuals of all ages to maximize the quality of life.
Contact Info:
- Website: www.coolathletics.org
- Email: [email protected]
- Instagram: Instagram.com/coolathletics
- Twitter: Twitter.com/coolathletics
- Other: https://www.gofundme.com/donatecwip
Image Credit:
Gofundme.com
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