May 8, 2017

Meet Kelly Lowery of EVOKFIT in West Los Angeles and West Hollywood

Local Stories

Today we’d like to introduce you to Kelly Lowery.

Kelly, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When I was young and ran away from a turbulent childhood, my aunt and uncle took me in as one of their own children. I was able to find an outlet from the pain that I felt, through all of the love and guidance my family gave me, as well as my newfound love for fitness training. My Uncle Jerry helped me realize that weight training was a positive way for me to release my pain, while finding something at which I was very good.

We soon shared a love of bodybuilding and fitness, which gave us an incredibly unbreakable bond. I was also very good at sharing my passion for fitness with many people that I have encountered throughout the years. Helping people get in shape made me feel incredible! I went on to get a degree in Biomechanics, and learned vast amounts of information about health, fitness, and the fitness industry in general. Honestly, even to this day, training is what keeps me grounded and focused in my life.

Having all of the knowledge that I do in this arena, still leads me back to the basics. Just keep moving. Never stop. Eat food in moderation. Lift weights to burn fat all day, as opposed to relying on cardio equipment that stops the fat burning process once you turn the machine off. Just set a goal to train four days per week, for less than an hour, but make that time count! If we can spend countless hours daily on social media, can we honestly say we do not have time to give our body attention for 50 minutes a day?

I want to help people the way my uncle helped me. So, I have managed to combine my love of training and fitness, passion for helping others get and stay fit, as well as my education and experience; to today become both an accomplished Trainer, and a Fitness Entrepreneur. Along with my business partner, I am a Co-Founder of EVOKFIT.

My story is simple if you really listen to it. At EVOKFIT we want to hear your story because at the end of the day we all have limiting beliefs and insecurities. We just need to know that someone hears us, and is listening. It is up to you, however, to make sure people hear you! Get out there and show people, as well as yourself, that you can achieve anything physically and mentally. We’ll be with you every step of the way.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It is never an easy road when you are introducing a new fitness program. The obvious reason is that people are so inundated with workout programs all over the internet. It can be especially challenging when you are a start-up going up against “celebrity” fitness companies.

Social media is a great tool to post about our products, and our client results, but again, people do not know whom to trust. There is so much information out there, that it is hard to gain the trust and attention of the public; let alone show them that a program as simple, yet innovative, as ours at EVOKFIT, is truly all you need. No matter where you start, we can get you to a higher level of fitness. We have not neglected one area of the body, nor do we lack variety in exercises. Consistency, innovation, and a great product have set us apart.

Another challenge is that now implants seem to be an easy way out for those that do not want to train hard (or at all). People are drawn to the cosmetic side, and for understandable reasons. Having said that, we have found that there is a large part of the population that really loves to train hard. It makes them feel incredible, especially with the rush of endorphins. These are the people we have targeted, but we have also gone beyond these fitness buffs. We meet you where you are right now. Therefore, we have set up our Total Body and Targeted Packs to show people who don’t really like to exercise at all, that they will actually enjoy our programs, and the results!

We also needed to show, and prove to people that they could spend only 50 mins in the gym or park, and get in the best shape of their lives. And we have done so. EVOKFIT is a different kind of fitness company, whose goal is to help people change their lives by getting them moving, and improving their overall personal well-being. That’s why our slogan is: “EVOK. Empower. Emerge.” We’ve been able to develop products, a site, and elite program packs that really stand out from the competition!

We also had to change peoples’ thinking about eating fat. This is hard when everyone is told that eating fat is bad for them; so, we at EVOKFIT had to change the way people think about eating. Fat is not the enemy, it is sugar (always has been). We don’t mind these kinds of obstacles though because it is so very rewarding when we make breakthroughs with our clients. This happens when they begin to understand that training doesn’t have to be a burden. They also realize they can eat fat and foods they enjoy, while getting in the best shape of their lives.

We’ve had clients that were pretty out of shape, and would watch a few of our videos and think, “I will never be able to do that move!” Now, those are the very same people that have posted videos of their successful transformations, and have even gone on to win fitness competitions and bodybuilding shows. If our clients can overcome obstacles that may have held them back for years, only to become champions, well then, we welcome the challenges with open arms as well! We will break through these obstacles one at a time with our clients, who have become our friends, as well as part of the EVOKFIT family!

Alright – so let’s talk business. Tell us about EVOKFIT – what should we know?
Our name EVOKFIT, evolved from the word evoke. It means to cause a particular action or response to happen. We specialize in one simple concept: take action and keep moving! This does wonders for a person physically, as well as mentally. We know how serious fitness is these days, we understand how hard it can be to get started…and, we know that you already know the answer: Never stop moving. Never become stagnant. In the LA area and beyond, EVOKFIT is an online fitness company that keeps you moving. Hike Runyon or Temescal with us, work out at the beach, Griffith Park, your gym, garage, or even your mother’s basement—we are with you! (A lot of our video workouts don’t require much equipment either.)

Developed through years of experience in athletics, fitness, personal training, education, and body-building; we designed, and offer, a variety of Total Body and Targeted Packs. EVOKFIT Packs include videos and training programs for full-body fitness, as well as for heightened training areas in targeted, focused hard core workouts. We also offer Personal Training in the greater LA area.

We take pride in the fact that we combine Resistance Training with HIIT, which is High Intensity Interval Training. Quite unlike those, oh so many, “new” workout programs put out there every year. You see claims of “How to build a booty,” or “How to burn fat efficiently,” along with countless other workout programs… Truth is, you will never beat good ol’ fashioned weight or resistance training. EVOKFIT teaches people that you need to build lean muscle in order to constantly burn fat, even while at rest. The only way to do that is to lift weights…period. Eating a sensible, balanced meal plan throughout the day, and following our specifically designed workout plans takes care of the rest.

At EVOKFIT, we take the fundamental concepts of fitness: taking action and movement, and combine them in creative, innovative workout packs that incorporate both HIIT and Resistance Training—leading to extraordinary, elite levels of fitness. HIIT training is incredible when added to resistance training. It actually increases your mitochondria, which in turn increases your oxidative capacity to burn more fat—24 hours a day, 7 days a week. At EVOKFIT we only want you to do intense HIIT training for very short intervals, as opposed to a full hour. Longer HIIT training (that others may recommend) is not better, and will break down the muscle, which is detrimental to your gains and overall health.

Who has time to spend countless hours in a gym anyway? We designed our fitness packs so that you are in and out of the gym (or wherever you work out) in 50 minutes or less, while maximizing your gains to the fullest. Lastly, we believe that you can work out 4 days a week, to get (and stay) in the best shape of your life! Train hard with weights and HIIT while watching our videos. Don’t text, or play on social media. Work out and dedicate 50 minutes of intensity—and watch your physique completely transform!

So, what makes EVOKFIT different? Innovative HIIT and Resistance Combinations. Maximized Fitness Results with Minimized Time. Unexpected Affordability. Creative Hard Core Fitness Packs Built on Years of Training Experience. Elite and Empowered Fundamental Training.

EVOKFIT is Hard Core Fitness with a Heart! (And great Abs…)

Take Action…and Keep Moving LA!

Is there a characteristic or quality that you feel is essential to success?
EVOKFIT really is a different kind of fitness company, one whose goal is to help people change their lives by getting them moving. My initial vision for founding our company continues to hold true–to reach beyond the gym to help as many people as possible. Furthermore, we will get you to new levels of fitness, no matter where you begin.

Working out can be both a healing and a re-building experience. It has been for me. With that in mind, we’ve been able to develop innovative products that include both HIIT and Resistance combinations, and fitness program packs that really stand out from the competition.

Key to our success is our mission to help people, as well as our extensive knowledge base, the development of diverse and effective workout packs based on fitness fundamentals, and also our commitment to our clients, our company, and each other. It is a company built on friendship. All of these factors combined have been important to our success in a competitive fitness industry. With EVOKFIT, you get maximized fitness results with minimized time; and a surprisingly unexpected affordability!

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