Today we’d like to introduce you to Kareem Assassa.
Kareem, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I always had a passion and appreciation for art. When I was a child, I was always creating something. I wrote poetry, enjoyed drawing and made music. I always engulfed myself in artful hobbies. I always appreciated photography but it wasn’t until I was visiting my cousins in Europe where I was first introduced to it. My cousins had a knack for photography. They showed me the basic functions of a DSLR camera along with fundamental principles: exposure, shutter speed and composition. A passion developed quickly. I arrived from my vacation with a newfound hobby and an obsessive desire to master it. I spent countless days and nights photographing anything that was inspiring. I read photography books and magazines, watched hundreds of tutorials online and photographed close friends and family. As the demand for my photography grew, so did my appreciation and my love for photography. I am privileged to have been professionally photographing ever since.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Never doubt your abilities, always challenge your capabilities. As soon as I applied this concept to my photography business, I was able to grow on a professional level. I would practice photography in different environments with different settings within different conditions. Some photos would turn out horrible while others were not so bad. Trial and error allowed me to better understand my own photography abilities, which enabled me to push my photography capabilities further. I clearly remember photographing a paid event in an extremely difficult setting. The entire venue was dark lit, there were no walls to bounce my flash on, there was a variety of mixed artificial lighting, and it was a fast-moving event. It was every novice photographer’s nightmare. If I had not learned through trial and error how to control this situation, I would have provided awful photos and tarnished my reputation with the client. My advice is to push yourself as a photographer in controlled environments so that you can push your photography in uncontrolled environments.
Please tell us about The Beverly Hills Photographer.
What makes The Beverly Hills Photographer unique compared to others is what I call the identity approach. We bring visions to reality through digital photography creation that revolves around identity. A digital concept inspired by how our clients want to be perceived through photography. Creativity in the pursuit of realizing this perception ultimately leads to an unmistakably defined identity. Our creative photography and design solutions help clients build their persona across various channels such as event photography, executive photography, realty photography, corporate photography, branding, rebranding, logo design and web design. By applying creative, critical thinking to these different channels, we embrace and define each client’s identity.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would have started sooner. I absolutely love photography and it has become such a deep part of my personality both on a passionate and intellectual level. I simply wish that I had been exposed to it earlier just to be able to have enjoyed it sooner.
Contact Info:
- Address: 9478 W. Olympic Blvd. Suite 301
Beverly Hills, CA 90212 - Website: http://www.thebeverlyhillsphotographer.com
- Phone: 3106910411
- Email: [email protected]
- Facebook: https://www.facebook.com/thebeverlyhillsphotographers/
- Yelp: https://www.yelp.com/biz/the-beverly-hills-photographer-beverly-hills-2
Image Credit:
The Beverly Hills Photographer, Kareem Assassa
