Today we’d like to introduce you to John Ferdenzi.
John, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started off as a waiter in the Paramount Commissary – which morphed into basic party set-ups for retirements and such- which grew into the Paramount Special events department – learning every aspect of event production from the ground up. In time, I became the resident designer for the Paramount special events department as well as manager for the onsite rentals dept.
I left Paramount to work in the Warner Bros. Studio Events department. From there I started my own event design company, John Ben Ventures and worked as an independent designer throughout Southern California but primarily back at Paramount specifically as their events designer- most notably with their international Motion picture and T.V. dept.
In time, I was recruited with Classic Party rentals as a sales rep as well as manager of their lighting depart.
Five successful years later, I was recruited by Town & Country Event Rentals as an event director combining my design & lighting skills with Town & County’s unique rental inventory; allowing me to offer and create wonderful client relationships through my design concepts, fostering a lucrative and successful sales portfolio.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Trial and error. Some of my biggest failures through my career have become my greatest assets – but it was painful none the less, through the process- very few things are painless while working toward successful goals; even if you don’t always know what those goals are or, from time to time, lose sight and focus towards ever moving goal posts.
So, as you know, we’re impressed with Town & Country Event Rentals – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Town & Country is an awesome company. Our work culture fosters independent thinking and creative spins on tried and true event projects, allowing us to change the tried & true into new and exciting projects. We bring a high level of style and dimension to basic event production. Clients don’t have to go too far away from us for other services and capabilities.
Specifically, I’m an event director- which means I offer, sell and install the basic bones/structure which all events hang and build upon: tables, chairs, tenting, kitchens, cooking equipment, fire/building & safety permits, floor plans………
However, in addition to the basic, I also offer design and lighting concepts and execute those concepts, encompassing another layer of logistics and expertise- the entire look and feel of an event- per the client’s vision and sensitivities….so I also have to be a psychologist too.
My company values what I do. That might seem a minor point in the grand scope of things, but I assure it is no minor thing, it allows me to grow artistically while always keeping the success of the company above the horizon at all times.
It’s not John Ferdenzi Event Rentals, Its Town & Country and within our company come the best support staff I have ever worked with- the drivers/setup-strike crews, the internal warehouse crews; the inside sales associates; they are the heart and soul of our company. My talents mean nothing if we don’t have exceptionally talented crews to carry off the magic.
So, what’s next? Any big plans?
I’m just open………..I’ve been doing this for many many years and I have discovered that life continues to happen while I’m making plans. Some of my best opportunities have come while I’ve been looking in another direction.
Contact Info:
Image Credit:
Designs by John Ferdenzi
Lighting by Modern Illumination
Paramount set lighting
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
