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Meet Joe Falzarano of HUZZAH! in Venice

Today we’d like to introduce you to Joe Falzarano.

Joe, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
For many years, we owned toy stores in the West Village of New York City and Hoboken NJ. We sold those locations when we moved to L.A. in 2005. Then opened HUZZAH! in Venice Beach in 2013. It’s been kicking strong ever since.

Has it been a smooth road?
Opening HUZZAH! has been silky smooth. We’re located in a great neighborhood and the westside is thriving!

So let’s switch gears a bit and go into the HUZZAH! story. Tell us more about the business.
“The most vibrant, friendly, contemporary, well stocked, and least expensive toy store on the Westside.”
– L.A. Parent Magazine

We make picking the right toy for that special kid of any age fast and easy. Our fresh, quirky, high quality selection of toys is THE alternative to the mass-market, overly commercialized disposable crap sold everywhere. Our toys are smart, affordable, and guaranteed to provide hours of fun! We also sell books and party balloons, and offer FREE personalized gift wrapping. Next time you’re in Venice, CA come by and play!

How do you think the industry will change over the next decade?
The cool thing about toys is everything old is new again to a whole new crew of young ones, and new customers are born every day! Now more than ever, we need to tap into the kid inside of us all. No big shifts or changes in the future. Toy trends come and go real fast, but being able to PLAY never goes out of style!

Contact Info:



Image Credit:
Jon Hill Pictures

2 Comments

  1. Donna DeRosa

    April 25, 2017 at 00:09

    This is such a great toy store. Whenever I need a gift for a niece or nephew, this is always my first stop. They never let me down.

  2. Paul

    April 25, 2017 at 01:50

    I love those shelves! Where can I find someone to help me assemble mine?

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