Today we’d like to introduce you to Joash Berkeley.
Every artist has a unique story. Can you briefly walk us through yours?
I’m a creative director working at a motion design studio called Eido; born and raised in Trinidad & Tobago and now cozily settled in Huntington Beach, California. I left Trinidad to study Motion Media Design at the Savannah College of Art & Design initially in Atlanta and later in Savannah, GA.
I was fortunate to start my career early through internships during my time at SCAD. After graduating and moving to Los Angeles, I began freelancing as a 2D designer and animator for clients in LA and remotely around the US.
My work focuses on design-driven storytelling through animation, but my studio focuses on demonstrating ethical leadership, integrity, and thoughtfulness.
Please tell us about your art.
Being in more of a director role, my personal taste has evolved through collaborating with others and complementing their strengths. My work typically leans towards leveraging visual harmony; mixing tension and focus to create clarity. That might be through color theory, movement or reduction. Clarity and visual harmony are the two key markers of my work that I try to translate at Eido.
Eido’s mission is on enhancing the lives of people we come in contact with – clients, artists and collaborators alike. It’s not the most seamless process, but it means focusing a lot more on communicating better, identifying and removing areas of confusion, being holistic and informed in decisions, not being hasty and imparting these things to the people we engage with. That’s really the “work” we do – motion graphics, being my personal area of expertise and excitement, is simply the platform through which we do this.
In terms of the services we offer, Eido creates design, animation, auditory and live-action content for advertising and narrative experiences. That tends to take the form of marketing/sales driven commercials, explainer videos, demo videos, testimonials, animated short-films, social media content, and the never-too-old-for-school occasional GIF.
What do you think about the conditions for artists today? Has life become easier or harder for artists in recent years? What can cities like ours do to encourage and help art and artists thrive?
I think life has become a lot easier for artists now – especially if you’re a freelancer. We now have a fully-functional online freelance industry with platforms like Slack, Dropbox/Paper, Zoom, Google Drive, etc. which makes it easier for freelancers to do work beyond the boundary of their own city.
Education of how these tools can effectively work for you is key. In the more tech-driven environments like Silicon Valley, working remotely is a much more common practice. For many reasons beyond what I can admit to knowing, it works. I think it would be interesting to see congested cities like LA implement remote positions more, provided that person has proven to be productive, efficient and trustworthy.
Having a more balanced life where you can work and manage positive personal development will help artists thrive more – because their holistic lives will positively inform the work they do.
How or where can people see your work? How can people support your work?
You can find our work at Eido.co (yes, no ‘m’ 🙂)
Contact Info:
- Website: http://eido.co/
- Phone: 404-432-8004
- Email: [email protected]
- Instagram: https://www.instagram.com/eido.co/
- Other: https://vimeo.com/eidoco
Image Credit:
Andy Most, Reece Parker, Jorge Canedo Estrada, Chris Anderson, Yuki Yamada
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
