Meet Jessica Samson of Every Cycle

Today we’d like to introduce you to Jessica Samson.

Hi Jessica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Us women, we are all familiar with that midnight waddle to the bathroom: that imminent feeling of the dreaded gush, then the rush to get a new tampon, only to find that there are no more plastic applicator-style tampons, and all that remains is that dusty box of applicator free tampons from years ago. One night, as I found myself in this position, I frantically thought to myself about what to do next! In my midnight haze, I became quite innovative and tried to clean a used plastic applicator that I found in the trash can and insert a new applicator-free tampon into it.

Unfortunately, that plan was a major failure, but looking at my full trash can of single-use plastic that was when inspiration struck, and I thought to myself, “wow, the waste from all these disposable tampon applicators is alarming.”

My midnight experience drove my curiosity about menstrual product waste: I dove deep into the internet and was shocked by the amount of waste and carelessness around single-use disposable tampon applicators.

With every shocking statistic I learned, I realized that we can do better than this, and decided to take matters into my own hands. Eventually the Every Cycle reusable tampon applicator was born after months of research, prototyping, FDA approval, patents and many other things.

Along with a reusable tampon applicator, it was equally as important to me to create a brand that felt like a best friend, a community where women could connect and relate to one another through shared experiences.

Every Cycle’s goal is to combat the waste caused by period products. As part of the Every Cycle community, you will hear other women’s stories and be invited to share your own and to connect with women around the world.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Overall, it has been a very challenging road with many twists, turns and at some points not knowing if the brand would ever launch. As a solo female founder, it was hard to get my foot in the door with large manufacturing companies to even get the product produced. Currently, the biggest challenge is marketing and getting the products out there to a large audience. Social media is a great platform however this product is best explained in a brief demo and with view times on social media reels being on average 3 seconds, it is very challenging to educate the consumer.

Appreciate you sharing that. What should we know about Every Cycle?
Every Cycle is a sustainable menstrual products company with a new novel product The Every Cycle Reusable Tampon Applicator which eliminates the need for single-use plastics used in traditional disposable tampons. We sell the reusable tampon applicator as well as organic non-applicator tampons that pair with the applicator. This being a new product to the market completely separates and distinguishes us from the competition because there is not much like it available however it is an emerging scene. We offer the tampons on a subscription with customized frequency for the deliveries so the customer has less mail to deal with and less waste with mailing in general. One women will use roughly 10,000-14,000 disposable tampon applicators in her lifetime which are each also wrapped in single-use plastic so make the switch to the every cycle reusable tampon applicator and we can save harmful waste together.

Pricing:

• Reusable Tampon Applicator $39.99
• Regular Organic non-applicator tampons $8.50
• Super Organic non-applicator tampons $8.99

Contact Info:

• Website: https://everycycle.com/
• Instagram: https://www.instagram.com/every.cycle/
• Facebook: https://www.facebook.com/every.cycle
• Other: https://www.amazon.com/Every-Cycle-Reusable-Tampon-Applicator/dp/B0B5VTNNMK/ref=sr_1_1?crid=S4E1E5ETG71J&keywords=reusable+tampons+applicator&qid=1670016355&sprefix=reusable+tampon%2Caps%2C157&sr=8-1