Today we’d like to introduce you to Jason Rosell, Leading Lifestyle & Wellness Expert. Founder of Caliente Fitness.
Jason, please share your story with us. How did you get to where you are today?
I was born in Queens, New York to American and Spaniard parents. I lived in the USA and Spain for many years. Most people know me for being a lifestyle and fitness expert on television and online helping people transform their lives. What people don’t know is that for the first twenty years of my life, I was very overweight and due to that, unhappy. At the age of 21, I reached my peak weight at 225 pounds becoming 75 pounds overweight, physically unhealthy, covered in stretch marks, insecure and depressed. My daily routine would be coming home after work and eating an entire box of Oreo cookies until one night, I dropped a cookie and couldn’t find it. After relentless searching, I found that the cookie had landed and stuck to my oversized belly. That was the moment I realized I was dangerously overweight and made a profound commitment to change my life and health through fitness and diet.
Years later after trying countless diet pills, fitness fads and trainers, I ended up becoming a life coach, certified trainer and certified healthy eating coach. I lost the weight naturally on my own and dropped ten pants sizes. I lost the weight by combining my passion for music in addition to effective short bodyweight training workouts I created myself. These fitness programs that helped me achieve a new life and body is how years later I created the programs that become international hits such as “Sexercise,” “Everybody Work It Out,” and “Caliente Body Workout,” that reached global audiences on television and online helping 1000s transform their minds and bodies.
My company, “Caliente Fitness” caters to women and men of all ages, shapes and sizes that are wanting to either enhance their life, find balance, lose weight, become more confident, and become the best versions of themselves. I am able to help people through my fun music bodyweight training digital workout videos in addition to my one on one phone/skype life/wellness coaching, personalized meal plans and fitness programs.
In addition, I now have recipe books available on Amazon made for super busy people that do not have much time to cook but love yummy foods that will make them feel and look amazing!
View my latest book “Yummy Healthy Dinners” on Amazon that just released in June 2019.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all. My past as I mentioned was not easy at all and since then and until now, nothing comes easy.
I have learned to become comfortable being uncomfortable and teaching myself and others that sometimes things do not happen not because you do not deserve them, only that the universe has better things in store for us.
Please tell us about Caliente Fitness.
Jason Rosell is an American/Spanish TV personality, life coach, celebrity trainer, author, social media influencer, premiere lifestyle and wellness expert and the founder of the award-winning global wellness brand, Caliente Fitness.
Rosell has successfully built his brand by helping thousands of women and men transform their mental, physical and spiritual mindsets, lose weight and achieve their wellness goals through his carefully curated life coaching and fitness & food programs including his current Yummy Healthy Dinners and Yummy Healthy Recipe e-books.
His incredible health & beauty transformations have been featured in several global publications including Women’s Health and Men’s Fitness. Recently Rosell became the winner of Jillian Michael’s reality, fitness competition television series, Sweat Inc. His additional television appearances include Steve Harvey, Hollywood Today Live, American Latino, All My Children, Saturday Night Live, VH1’s I Love New York, I Love Money, Entourage and more.
Rosell also serves as a social media and branding strategist for individuals and companies seeking to revamp their online presence. His most recent e-book, Instagram Power Growth released in 2019.
For Jason Rosell, his fitness and life coaching program is more than just a lifestyle – it is a lifesaver. At the age of 21, he reached his heaviest weight of 225 pounds. Standing at just 5 feet 6 inches, he was 75 pounds overweight, physically unhealthy, insecure and depressed. His daily routine of eating an entire box of Oreo cookies after work reached a turning point when one night, he dropped a cookie, couldn’t find it and after relentless searching finally found the cookie stuck to his oversized belly. At that moment, Rosell made a profound commitment to change his life through diet and fitness. He developed his own unique health and fitness regimen by pairing his love of music with customized, small but highly effective workouts through which he ultimately lost 75 pounds and dropped ten pant sizes.
In 2010, he founded Caliente Fitness, high-energy fusion of music, dance and workout routines designed as an alternative for people wanting to lose weight and build muscle both inside and outside of the gym. Renowned for his colorful, DVD and Digital fitness video series including Everybody Work it Out and Sexercise, (featured on the Steve Harvey and Today shows) he has dramatically transformed thousands of lives with his out-of-the-box programs.
As a renowned, certified personal trainer, a healthy eating, weight loss expert and a dynamic, accredited life coach, Rosell has become one of today’s most recognized and effective lifestyle renovators. His approach combines positive thinking with aligned action to develop new, constructive belief and wellness systems through fitness and nutrition.
“What separates me from a traditional personal trainer or life coach alone is that I create multi-faceted action plans on how to live, organize, prioritize time, followed by fun, lifestyle food and fitness programs made for all ages and capabilities.” Jason Rosell
A bilingual speaker (born in New York, raised in Spain) and currently residing in Los Angeles, Jason Rosell’s outreach is worldwide.
What separates me from a traditional personal trainer, social media business or life coach alone is that I create action plans on how to live, organize, prioritize time, social media business techniques along with my fun lifestyle food and fitness programs, recipe books, workout videos in addition to personalized coaching via Zoom/Skype with me no matter where someone lives. My programs are made for all types of people of all ages, conditions, and injuries. I make it simple and accessible so there is never an excuse to reach one’s goals.
I know you are probably saying “damn, this guy does a lot,” yes, I do! Why? Because I transformed my life completely, have helped 1000’s, and know I can help you!
I was depressed, bullied and overweight for 20 years and know what it takes to change mentally and physically. I thrive by making things work for anyone and do not believe in excuses. How? I give you the tools you need to live a happier and more satisfying life. Although physical fitness is a very important component of a quality life, it is only one piece of the wellness and business pie.”
Do you look back particularly fondly on any memories from childhood?
Playing soccer in Spain when I lived there for many years is one of my favorite memories as I was so much more overweight compared to all the other kids, but I always would shock everyone with my determination and skills.
It was always hard to be accepted, but that is one sport that I really loved, was good at and received respect for it.
Contact Info:
- Website: http://jasonrosell.com
- Email: [email protected]
- Instagram: https://www.instagram.com/jasonroselllive/
- Facebook: https://www.facebook.com/jasonroselllive/
- Twitter: https://www.twitter.com/jasonroselllive/
- YouTube: http://Youtube.com/jasonrosell
- Other: Amazon:https://www.amazon.com/Yummy-Healthy-Dinners-guilt-free-solution-ebook/dp/B07STNXZ7N/ref=sr_1_1?keywords=jason+rosell&qid=1560871137&s=gateway&sr=8-1
Image Credit:
Emily Perez Photography
Zen Studios Photography
Jose T @_Josevs_ Photography
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
