Today we’d like to introduce you to Hollie Roberts.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I founded my own social media management company, Social Sparq, earlier this year. When the pandemic really started hitting the US, and we all began to quarantine, I told myself I had no excuse but to finally get my business idea off the ground.
I’ve always been a supporter of my entire life. I love helping friends with their entrepreneurial endeavors. I’m their biggest cheerleader and the first one to say, “let’s do this!” Helping people grow toward their dream is incredibly rewarding. Deep down inside, I’ve always wondered if I could do the same for myself. December 2019, with the encouragement of a friend, I decided that social media management would be a fantastic entrepreneurial adventure. Especially since I already had experienced up my sleeve.
I am a firm believer in doing what makes you uncomfortable, and as joyous, exciting, and rewarding it is to have your own company, you are constantly pushing yourself past your comfort zone. If you’re not pushing past your comfort zone, you’re not growing. My first step, the launch, was my biggest leap of faith. To say to the world, “hey! I’m here! Notice me!” I was scared. I still remember sitting at my dining room table and sending a large group text to my friends that I was launching. I remember posting a story on Instagram announcing to the world that Social Sparq had arrived. I was nervous… so nervous. Most importantly, I was incredibly proud of myself.
My journey since then has been filled with fortune or growth. Truly anything can happen when you put yourself out there and say “yes” to opportunity. I took a leap of faith and applied for a prestigious mentorship program with one of the leading figures in social media management. With only a 17% acceptance rate, I didn’t think I had a shot, but I was incredibly shocked and thrilled to find that I was accepted! This mentorship program has placed me with some of the best professionals in my field.
In a matter of months, I am nearly fully booked, and I’ve added members to my team. We focus on content creation, strategic posting, hashtag research, Facebook and Instagram ads, and so much more. People often ask which platform is best for their brand. This really depends on your target audience and who you are trying to attract. I will admit, I’m a sucker for Instagram, but TikTok is starting to steal my heart.
Who would have thought that during a pandemic, a new business could thrive. Social Sparq is growing! What I find most exciting is that with growth, I can help more people reach their dreams. One of my clients quadrupled their following in the first month. It’s all very exciting, and I cannot wait to see where the future will take us.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
NOPE! Like most entrepreneurial endeavors, Social Sparq has started as a side hustle. I have juggled a full-time job while growing this business. To be completely honest, I’m still with my full-time job even now. What does this look like? Early, early mornings and late, late nights. Less sleep, extra coffee, working through weekends… In a way, there is no better time than now – while quarantined with nowhere to go – to start a business.
I remind myself that this is the season of grinding, of pushing, of long hours. However, it’s all worth it, and it will not last forever. This season will build a foundation for the future of the company. BUT! I am thrilled to say that I am sooooo close to being able to replace my full-time job. I know that once I can do this when Social Sparq has my full and undivided attention, the company can grow even more. I’ll still probably drink just as much coffee though. lol
Please tell us about Social Sparq.
Social media management is my passion. Social Sparq is a reflection of that passion. Our clients have goals, passions, and dreams. We want to make them a reality!
Social Sparq provides superior social media management. We create plans as unique as our clients. We know their business are personal, and our plans cater to their goals. Social Sparq provides services from content creation, strategic posting, hashtag research, outbound engagement, product launches, Facebook and Instagram ads, email campaigns, and more… Just to name a few… We’re on all platforms, such as Instagram, Facebook, Twitter, TikTok, LinkedIn, etc. We cover them all.
If you had to go back in time and start over, would you have done anything differently?
A part of me wants to say, I should have started sooner, but I know everything happens for a reason. Perhaps I wouldn’t have been as focused without a mandated quarantine. There are no mistakes. Everything is a learning lesson. I’m just happy I’m here now.
Pricing:
- Personalized Strategy Session ($400) – Need 1:1 support? This strategy session will be personalized to your business on the platform of your choice! During our call we will dive into every aspect of your account and identify strategies specific to your business’s needs. Not only that, you will receive a personalized Guide to Social Media Success filled with every tip and strategy we discussed, PLUS 50 customized hashtags, and a personalized content prompt manual.
- Instagram Accelerator Package ($650/month) – Do you love to create your own content but need help getting followers and boosting engagement? This plan utilizes your content but our expert instagram algorithm hacking. You create and post your own content while we take over your engagement and provide the hottest hashtags for your use. Sit back while your comments, like, and followers grow. PROMOTION: $1,000 for first 2 months. Save when you buy 2 months up front! First time clients only.
- Total Social Media Management (1 platform)( $1,000/month) – The platform of your choice. This package includes: Content creation (4 posts/wk) Stories – for Instagram, Facebook, or LinkedIn only (3-4 posts/day 5 days/wk) Strategic posting Hashtag research Outbound engagement This plan will grow your audience, bring you leads, and (most importantly) free up YOUR TIME. How amazing does that sound? PROMOTION! Two platforms for only $1,500/month! Save 50% off of your second platform. That’s a savings of $500/month!
Contact Info:
- Website: www.socialsparq.com
- Phone: 323-689-9595
- Email: hello@socialsparq.com
- Instagram: www.instagram.com/socialsparq
- Facebook: www.facebook.com/socialsparqsmm
- Other: www.linkedin.com/in/hollieroberts
Image Credit:
Gina Vargas
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