March 27, 2017

Meet Heather Dorak of Pilates Platinum in Los Angeles

Local Stories

Today we’d like to introduce you to Heather Dorak.

Thanks for sharing your story with us Heather. So, let’s start at the beginning and we can move on from there.
Like many of my current clients, I fell in love with the workout and experienced amazing results after just a short amount of time. I have been a dancer my whole life and got an injury that kept me from dancing as much I would like. Amazingly enough, this all happened at the same time as my last year of college at UCLA and contemplating the very familiar question – ‘what is next?’ It was a combined passion for health and fitness with my new found favorite workout that led me to open my first studio in Hollywood in 2006. At that time, I had a small goal in mind to introduce this amazing workout to the community. To my surprise, the phenomenon caught on very quickly, so much that I decided to expand my business and open three additional studios.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think with anything successful, there are always struggles, trial and error, and experimenting along the way. For example, we used to offer Barre classes and Spin – this worked for a bit, but then other studios started popping up more and more that specialized in solely those styles of workouts. After much debate, we let go of Barre and Spin to stick to our foundation – kick butt (Megaformer) Pilates!

Alright – so let’s talk business. Tell us about Pilates Platinum – what should we know?
Pilates Platinum is a Megaformer Pilates studio – with four locations around Los Angeles (Santa Monica, Venice, Brentwood and Hollywood). We have been in business for over 10 years and still going strong. Pilates Platinum is dedicated to creating a fun and energizing workout that is a journey for the mind, body and core. We believe that great customer service, a beautiful clean studio, state-of-the-art equipment and amazing trainers are the key to creating the best fitness experience for our clients. Through our passion for health, fitness, and service, we believe that each 55-minute class will inspire our clients to achieve their personal fitness goals. Each class is unlike the one before, always challenging and surprising the body. You should leave class feeling challenged, sweaty and muscles fatigued each and every time.

Is there a characteristic or quality that you feel is essential to success?
Staying true to who we are and giving gratitude and appreciation to our clients. They are the ones that truly keep us motivated and inspire us every day to keep doing what we are doing.

Pricing: