Meet Harley Gusman of Dewyer in Beverly Hills

Today we’d like to introduce you to Harley Gusman.

Harley, please share your story with us. How did you get to where you are today?
I started Dewyer because I wanted to develop a line of vegan products with organic ingredients that actually perform. I was never really persuaded by money nor did I have a particularly sharpened business-mind… I’ve just always wanted to ACTUALLY make a difference in people’s skin. I struggled with acne my whole young life, and it was pretty detrimental to my confidence. When I learned about how I could heal my acne with the right kind of oils… I was eager as hell to save, plan, and thereafter spend all my savings on a business of my own. So, here I am! I developed an oil-based skincare line. Now, we have a range of products for anyone with problem skin, hormonal skin, to normal and oily skin. We’ve got a great line, and I’m very thankful for the feedback I’ve been getting thus far.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Smooth is not the word I would use to describe this journey, but I also wouldn’t count it out. There are many words I would use! There have indeed been some smooth moments, and there have also been some moments of doubt, some moments of excitement, and some really daunting/ stressful moments.

To be fair, we just launched last July. Since Dewyer has only been alive for one year, I think it’s safe to say I can anticipate high’s and low’s in my future. But, this business is a baby! That’s where the excitement comes in. We’ve gotten such good feedback, nearly 90 five-star reviews in just the first few months. My customers are incredible… they thank me endlessly, so it’s been quite rewarding.

Alright – so let’s talk business. Tell us about Dewyer – what should we know?
I’m the owner, so I wear many hats. I worked with a great graphic designer, but essentially I mocked up the label design down to the font I wanted on the front of each bottle. I created the website, the formulas, I handle customer care, emails, and brand development. Plus, everything else.

I’m most proud of a couple of things. We are one of very few skincare brands that use glass bottles to help save our planet, diminishing the use of plastic and plastic waste. I also really love that we deliver an honest formula. You will see a difference in your skin because we never want to jeopardize our ingredients.

The fact that we are oil-based is pretty big. Each formula is dense and rich in nutrients. You won’t get a Dewyer product that doesn’t feel like it has a job.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Oh my gosh, my dad. He has been the most incredible supporter. He not only encouraged me to ‘go for it’ when it was time to pour my entire savings into this business- but he also helps an unbelievable amount. I mean, when I was overseas or hopping from coast to coast for different Dewyer events, he made sure that there wasn’t a single thing put on pause. He loves this brand… and that alone fills me up. He’s a true teammate.

Pricing:

• WASH- $25
• OIL- $48
• TONER- $26

Contact Info:

• Website: www.dewyerskin.com/discount/twentyfive
• Phone: 305-801-7484
• Email: [email protected]
• Instagram: www.instagram.com/dewyerskin
• Facebook: www.facebook.com/dewyerskin

Image Credit:
-photos of models by Harley Gusman
-photos of product by Christina Malik

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