February 10, 2021

Meet Gwen Soriano and Noel Hwang

Local Stories

Today we’d like to introduce you to Gwen Soriano and Noel Hwang.

Gwen and Noel, we appreciate you taking the time to share your story with us today. Where does your story begin?
NOEL: Our journey began as best friends and a simple conversation. One day, Gwen asked me if I wanted to start a bundle business with her, and everything unfolded from there. We took about 2-3 months to prepare with countless facetime and zoom calls, pitching ideas back and forth, and working on how best to differentiate our business from the rest.

As the time neared for our launch, we set up our first photoshoot and got to work on creating our branding to embody the trendy, eccentric image that both of us envisioned for Bundle Brat. Upon our launch, we were met with a shocking amount of excitement and support for our business, and we set out to provide the best service to our customers. Our main goal from the beginning was to guide people in having full confidence in their look and to put as much care and effort into every single bundle.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For the most part, it has been a smooth and exciting ride. Of course with any new endeavor, however, we definitely had kinks to smooth out along the way. Wanting to create a professional business, yet not having clear cut steps definitely had us experimenting and tweaking many small factors to work towards a better business. We figured out how to problem solve quickly, create better solutions to possible issues, and find new ways to interact with our audience.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
GWEN: We act as our clients’ personal stylists. We sell “mystery style bundles”, which are personally curated outfits made out of thrifted & secondhand clothing, based off of every client’s different sizing and fashion preferences. The reason it’s considered a ‘mystery’ is because the client doesn’t know what clothes he/she will be receiving in their package until it’s delivered! Both of us specialize in fashion, business, and social media marketing. We’re most proud of our separate skills that really help market the business, such as Noel’s clothing re-design skills & business smarts and my graphic design skills & media marketing smarts. We like to think that what sets us apart is the amount of thought and detail we put into the entire bundle, from getting the best sense of what the client is looking for to the extras we put into every package (goodie bags, personalized ‘Brat Magazines’, accessories, etc.)

What does success mean to you?
In the short amount of time Bundle Brat has been running, both of us have realized that true success lies in the satisfaction of our customers! When we go on our social media accounts and see our customers posting how much they love their bundle, it’s the most rewarding feeling & everything that we’ve prepared, invested in, and worked hard for is slowly paying off. The amount of money, followers, views, and orders are nothing unless we’re making our Brat Fam happy.

Pricing:

Small Style Bundle ($65) (standard bundle, based off of the buyer’s specific style)

Contact Info:

Image Credits
Pictures of us with the clothes: Taken by @alithealouise

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