Today we’d like to introduce you to Gil Gomez and Tess Hudson
Hi Gil and Tess, please kick things off for us with an introduction to yourself and your story.
After 28 years in wholesale and brand development, myself (Gil Gomez) and my partner Tess decided to dedicate our energy into creating our own vision of retail, drawing inspiration from some of the best retailers from our travels and adding our own touch.
We’ve now opened ISAMU, a menswear store in the design district of Palm Springs, Ca. We’re proud to introduce our own unique curation of high quality independent menswear brands.
The name ISAMU signifies courage and accomplishment, uniting people of diverse backgrounds. Inspired by Japanese balance and harmony principles, we showcase garments by Japanese designers known for attention to detail and excellence, as well as unique brands from around the globe that align with this focus.
We think the shopping experience should be clean, effortless and relaxing. We opened a store that we think gives people that experience.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Breaking the Palm Springs attire cliche.
Palm Springs is typically a kaleidoscope of colors, kaftans and vintage wares. We are none of those things and that is what sets us apart. We originally tried out our concept as a pop-up store to test the waters and to see if this town was interested in exploring a different world of retail. We were incredibly grateful that we were well received and encouraged to open a permanent location by returning visitors and locals alike.
Thanks – so what else should our readers know about ISAMU STORE?
Our objective is to alleviate the stress associated with conventional shopping by avoiding crowded racks and overwhelming displays. Instead, we focus on minimalistic and targeted merchandising. Our clothing collection showcases soothing earth tones, ranging from deep charcoals and rich indigos to olive greens and calm neutrals. We strive to provide a harmonious, nature-inspired color palette designed to enrich the shopping journey.
The desert has traditionally been a serene escape for those seeking a break from their hectic schedules and embracing a laid-back atmosphere. In the past five years, there has been a notable increase in residents relocating from major cities to make this desert their permanent home. We cater to individuals who seek to explore distinctive, high-quality menswear beyond the typical offerings found in the desert. While many local retailers focus on resort and vacation attire characterized by vibrant and bold designs, we believe that there was a need in this area for those who prefer a more subdued color palette and meticulous craftsmanship.
Our garments are designed to endure for years and compliment the wearer’s style effortlessly.
Located at the historic El Paseo building at 800 N. Palm Canyon Dr., Isamu’s store design offers a minimalistic style inspired by Japanese design that includes open space design and raw wood fixtures and blonde wood flooring.
The store aesthetic honors inspiring brands offered at Isamu, such as Matias , Beams +, Porter, and Officine Generale to name a few.
How do you define success?
By taking the leap and being the first retailer of its kind in the desert and turning our vision and retail brand into something people genuinely love and are inspired by.
Pricing:
- Our collections range from $100-$2,500
Contact Info:
- Website: https://www.isamustore.com
- Instagram: @isamustore
